AI Shopping Agents Are Here. But Not Every Retailer Is Letting Them In. Amazon and Shopify are taking different approaches to AI shopping agents, revealing a growing debate about who controls the customer journey when agents start shopping on people’s…
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When Shopping Becomes Automated, What Happens to Discovery?
When Shopping Becomes Automated, What Happens to Discovery? New research from Mars suggests that AI could increasingly handle routine purchases, while retailers and brands find new ways to make shopping interesting, personal and worth exploring. Key Insights ✅ Mars…
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easyShop Launches Across 21 European Markets
easyShop Is Opening Another Route Into European Ecommerce The new marketplace has launched across 21 European countries, offering retailers a simpler route to cross-border selling. But reaching another market and connecting with its customers are still two different things. Key…
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European Digital Identity Wallet: What Ecommerce Should Know
Europe’s Digital Identity Wallet Is Taking Shape. What Will It Mean for Ecommerce? From Poland’s mObywatel ecosystem to Romania’s RO Wallet, EU countries are preparing digital identity wallets that could change how customers verify their identity and authenticate payments across…
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The Netherlands Is Taking a New Approach to Fake Online Shops
The Netherlands Is Taking a New Approach to Fake Online Shops A new Dutch initiative aims to detect fraudulent online shops and brand impersonation earlier, raising questions about how retailers protect customer trust beyond their own websites. Key Insights …
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What Czech Online Shoppers Still Expect From Ecommerce Websites
What Czech Online Shoppers Still Expect From Ecommerce Websites APEK’s latest ecommerce research highlights the importance of clear product descriptions, easy navigation and reliable stock information, even as AI becomes part of how customers shop. Key Insights ✅ 87%…
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Romania Ecommerce Payment Methods Are Becoming More Flexible
Romania Ecommerce Payment Methods Are Becoming More Flexible Cash on delivery remains important in Romania. But digital wallets, instant bank payments, BNPL and instalments are giving customers more control over how, when and how much they pay. Key Insights …
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Romania’s Ecommerce Market Has More Than Doubled. The Bigger Story Is What Comes Next.
Romania’s Ecommerce Market Has More Than Doubled. What Comes Next? Romania’s B2C ecommerce sector reached €12.9 billion in 2025, more than twice its 2021 value. But another set of numbers may tell us more about where the market goes from…
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When the Business Moves Faster Than the Message
DEEP DIVE/ CUSTOMER JOURNEY When the Business Moves Faster Than the Message BY IUSTI IKERT /10 MIN READ How messaging debt accumulates across the ecommerce customer journey, and why fixing it takes more than rewriting copy. ON THIS PAGE –…
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Editorial September 2026
RE:CONNECTED/ EDITORIAL Editorial September 2026 A monthly perspective on what’s changing across ecommerce, customer experience and CEE — and what it means for the customer journey. Looking back at the stories I followed this month, they seemed to have very…
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