Romania Ecommerce Payment Methods Are Becoming More Flexible Cash on delivery remains important in Romania. But digital wallets, instant bank payments, BNPL and instalments are giving customers more control over how, when and how much they pay. Key Insights …
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Romania’s Ecommerce Market Has More Than Doubled. The Bigger Story Is What Comes Next.
Romania’s Ecommerce Market Has More Than Doubled. What Comes Next? Romania’s B2C ecommerce sector reached €12.9 billion in 2025, more than twice its 2021 value. But another set of numbers may tell us more about where the market goes from…
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When the Business Moves Faster Than the Message
DEEP DIVE/ CUSTOMER JOURNEY When the Business Moves Faster Than the Message BY IUSTI IKERT /10 MIN READ How messaging debt accumulates across the ecommerce customer journey, and why fixing it takes more than rewriting copy. ON THIS PAGE –…
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Editorial September 2026
RE:CONNECTED/ EDITORIAL Editorial September 2026 A monthly perspective on what’s changing across ecommerce, customer experience and CEE — and what it means for the customer journey. Looking back at the stories I followed this month, they seemed to have very…
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A New Business Corridor Is Taking Shape Across CEE
A New Business Corridor Is Taking Shape Across CEE The new Carpathian Eight initiative brings eight countries together around trade, investment, logistics, energy and cross-border cooperation. For businesses watching CEE, it is a regional development worth keeping an eye on.…
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Romanian Ecommerce Is Becoming More Multichannel. What Does That Change?
Romanian Ecommerce Is Becoming More Multichannel. What Does That Change? New data from more than 5,000 stores using the Gomag platform points to more sales channels, more automation and increasingly varied ecommerce behavior. The interesting part isn’t simply that Romanian…
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Behind the Promise: Where Operations Meet the Customer Journey
Behind the Promise: Where Operations Meet the Customer Journey What Pepco’s logistics transformation tells us about the operational layer behind the customer journey. Key Insights ✅ Customer experience starts before the customer sees a message. Availability, allocation, fulfilment and…
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The Marketplace May Be Leaving the Marketplace
The Marketplace May Be Leaving the Marketplace Logistics, financial and advertising solutions – these are among the services Allegro plans to make available beyond its marketplace, including in merchants’ own online stores, making the line between marketplace and brand-owned ecommerce…
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EU Guarantee Notice 2026: What It Means for Ecommerce
When Compliance Becomes Part of the Customer Journey A new EU guarantee notice is coming to ecommerce. The interesting part isn’t only what it says, but how it becomes part of the buying experience. Key Insights ✅ A new…
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Falling Out of Sync: How Ecommerce Websites Start to Feel Inconsistent
Falling Out of Sync: How Ecommerce Websites Start to Feel Inconsistent How small messaging gaps become customer journey friction as ecommerce brands grow. Key Insights ✅ Ecommerce messaging falls out of sync gradually. Small changes accumulate across touchpoints. ✅…
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