__
Insights, deep dives, and editorial perspectives on customer experience, communication, and scaling.
RE:Connected explores the moments that shape customer trust and business growth.
From messaging and customer journeys to customer experience, retention, and market expansion, each article is designed to help brands understand what customers experience, and how small improvements can create meaningful impact.
Whether you’re refining a product page, entering a new market, or improving the post-purchase experience, you’ll find practical insights grounded in real-world ecommerce.
Short observations from the field.
Quick reads that highlight common gaps, overlooked opportunities, and small details that influence how customers experience a brand.
3–5 minute reads
Long-form analysis and practical frameworks. Detailed explorations of messaging, customer journeys, customer experience, retention, and growth—designed to help brands understand not just what is happening, but why.
10–20 minute reads
Reflections, perspectives, and lessons learned.
Thoughts on the evolving relationship between customers, brands, communication, and growth across European ecommerce.
Perspective pieces
Scaling Fast? Here’s What Starts Breaking in Your DTC Brand Messaging When Growth Moves Faster Than Messaging Infrastructure Key Insights 52% of consumers say they...
Read More![{"type":"elementor","siteurl":"https://in-between-the-lines.com/wp-json/","elements":[{"id":"8fcccfa","elType":"section","isInner":false,"isLocked":false,"settings":{"margin":{"unit":"px","top":"-91","right":0,"bottom":"-91","left":0,"isLinked":true},"_title":"","layout":"boxed","content_width":{"unit":"px","size":"","sizes":[]},"content_width_tablet":{"unit":"px","size":"","sizes":[]},"content_width_mobile":{"unit":"px","size":"","sizes":[]},"gap":"default","gap_columns_custom":{"unit":"px","size":"","sizes":[]},"gap_columns_custom_tablet":{"unit":"px","size":"","sizes":[]},"gap_columns_custom_mobile":{"unit":"px","size":"","sizes":[]},"height":"default","custom_height":{"unit":"px","size":400,"sizes":[]},"custom_height_tablet":{"unit":"px","size":"","sizes":[]},"custom_height_mobile":{"unit":"px","size":"","sizes":[]},"column_position":"middle","content_position":"","overflow":"","stretch_section":"","html_tag":"","structure":"10","background_background":"","background_color":"","background_color_stop":{"unit":"%","size":0,"sizes":[]},"background_color_stop_tablet":{"unit":"%"},"background_color_stop_mobile":{"unit":"%"},"background_color_b":"#f2295b","background_color_b_stop":{"unit":"%","size":100,"sizes":[]},"background_color_b_stop_tablet":{"unit":"%"},"background_color_b_stop_mobile":{"unit":"%"},"background_gradient_type":"linear","background_gradient_angle":{"unit":"deg","size":180,"sizes":[]},"background_gradient_angle_tablet":{"unit":"deg"},"background_gradient_angle_mobile":{"unit":"deg"},"background_gradient_position":"center center","background_gradient_position_tablet":"","background_gradient_position_mobile":"","background_image":{"url":"","id":"","size":""},"background_image_tablet":{"url":"","id":"","size":""},"background_image_mobile":{"url":"","id":"","size":""},"background_position":"","background_position_tablet":"","background_position_mobile":"","background_xpos":{"unit":"px","size":0,"sizes":[]},"background_xpos_tablet":{"unit":"px","size":0,"sizes":[]},"background_xpos_mobile":{"unit":"px","size":0,"sizes":[]},"background_ypos":{"unit":"px","size":0,"sizes":[]},"background_ypos_tablet":{"unit":"px","size":0,"sizes":[]},"background_ypos_mobile":{"unit":"px","size":0,"sizes":[]},"background_attachment":"","background_repeat":"","background_repeat_tablet":"","background_repeat_mobile":"","background_size":"","background_size_tablet":"","background_size_mobile":"","background_bg_width":{"unit":"%","size":100,"sizes":[]},"background_bg_width_tablet":{"unit":"px","size":"","sizes":[]},"background_bg_width_mobile":{"unit":"px","size":"","sizes":[]},"background_video_link":"","background_video_start":"","background_video_end":"","background_play_once":"","background_play_on_mobile":"","background_privacy_mode":"","background_video_fallback":{"url":"","id":"","size":""},"background_slideshow_gallery":[],"background_slideshow_loop":"yes","background_slideshow_slide_duration":5000,"background_slideshow_slide_transition":"fade","background_slideshow_transition_duration":500,"background_slideshow_background_size":"","background_slideshow_background_size_tablet":"","background_slideshow_background_size_mobile":"","background_slideshow_background_position":"","background_slideshow_background_position_tablet":"","background_slideshow_background_position_mobile":"","background_slideshow_lazyload":"","background_slideshow_ken_burns":"","background_slideshow_ken_burns_zoom_direction":"in","handle_slideshow_asset_loading":"","background_hover_background":"","background_hover_color":"","background_hover_color_stop":{"unit":"%","size":0,"sizes":[]},"background_hover_color_stop_tablet":{"unit":"%"},"background_hover_color_stop_mobile":{"unit":"%"},"background_hover_color_b":"#f2295b","background_hover_color_b_stop":{"unit":"%","size":100,"sizes":[]},"background_hover_color_b_stop_tablet":{"unit":"%"},"background_hover_color_b_stop_mobile":{"unit":"%"},"background_hover_gradient_type":"linear","background_hover_gradient_angle":{"unit":"deg","size":180,"sizes":[]},"background_hover_gradient_angle_tablet":{"unit":"deg"},"background_hover_gradient_angle_mobile":{"unit":"deg"},"background_hover_gradient_position":"center center","background_hover_gradient_position_tablet":"","background_hover_gradient_position_mobile":"","background_hover_image":{"url":"","id":"","size":""},"background_hover_image_tablet":{"url":"","id":"","size":""},"background_hover_image_mobile":{"url":"","id":"","size":""},"background_hover_position":"","background_hover_position_tablet":"","background_hover_position_mobile":"","background_hover_xpos":{"unit":"px","size":0,"sizes":[]},"background_hover_xpos_tablet":{"unit":"px","size":0,"sizes":[]},"background_hover_xpos_mobile":{"unit":"px","size":0,"sizes":[]},"background_hover_ypos":{"unit":"px","size":0,"sizes":[]},"background_hover_ypos_tablet":{"unit":"px","size":0,"sizes":[]},"background_hover_ypos_mobile":{"unit":"px","size":0,"sizes":[]},"background_hover_attachment":"","background_hover_repeat":"","background_hover_repeat_tablet":"","background_hover_repeat_mobile":"","background_hover_size":"","background_hover_size_tablet":"","background_hover_size_mobile":"","background_hover_bg_width":{"unit":"%","size":100,"sizes":[]},"background_hover_bg_width_tablet":{"unit":"px","size":"","sizes":[]},"background_hover_bg_width_mobile":{"unit":"px","size":"","sizes":[]},"background_hover_video_link":"","background_hover_video_start":"","background_hover_video_end":"","background_hover_play_once":"","background_hover_play_on_mobile":"","background_hover_privacy_mode":"","background_hover_video_fallback":{"url":"","id":"","size":""},"background_hover_slideshow_gallery":[],"background_hover_slideshow_loop":"yes","background_hover_slideshow_slide_duration":5000,"background_hover_slideshow_slide_transition":"fade","background_hover_slideshow_transition_duration":500,"background_hover_slideshow_background_size":"","background_hover_slideshow_background_size_tablet":"","background_hover_slideshow_background_size_mobile":"","background_hover_slideshow_background_position":"","background_hover_slideshow_background_position_tablet":"","background_hover_slideshow_background_position_mobile":"","background_hover_slideshow_lazyload":"","background_hover_slideshow_ken_burns":"","background_hover_slideshow_ken_burns_zoom_direction":"in","background_hover_transition":{"unit":"px","size":0.3,"sizes":[]},"background_overlay_background":"","background_overlay_color":"","background_overlay_color_stop":{"unit":"%","size":0,"sizes":[]},"background_overlay_color_stop_tablet":{"unit":"%"},"background_overlay_color_stop_mobile":{"unit":"%"},"background_overlay_color_b":"#f2295b","background_overlay_color_b_stop":{"unit":"%","size":100,"sizes":[]},"background_overlay_color_b_stop_tablet":{"unit":"%"},"background_overlay_color_b_stop_mobile":{"unit":"%"},"background_overlay_gradient_type":"linear","background_overlay_gradient_angle":{"unit":"deg","size":180,"sizes":[]},"background_overlay_gradient_angle_tablet":{"unit":"deg"},"background_overlay_gradient_angle_mobile":{"unit":"deg"},"background_overlay_gradient_position":"center center","background_overlay_gradient_position_tablet":"","background_overlay_gradient_position_mobile":"","background_overlay_image":{"url":"","id":"","size":""},"background_overlay_image_tablet":{"url":"","id":"","size":""},"background_overlay_image_mobile":{"url":"","id":"","size":""},"background_overlay_position":"","background_overlay_position_tablet":"","background_overlay_position_mobile":"","background_overlay_xpos":{"unit":"px","size":0,"sizes":[]},"background_overlay_xpos_tablet":{"unit":"px","size":0,"sizes":[]},"background_overlay_xpos_mobile":{"unit":"px","size":0,"sizes":[]},"background_overlay_ypos":{"unit":"px","size":0,"sizes":[]},"background_overlay_ypos_tablet":{"unit":"px","size":0,"sizes":[]},"background_overlay_ypos_mobile":{"unit":"px","size":0,"sizes":[]},"background_overlay_attachment":"","background_overlay_repeat":"","background_overlay_repeat_tablet":"","background_overlay_repeat_mobile":"","background_overlay_size":"","background_overlay_size_tablet":"","background_overlay_size_mobile":"","background_overlay_bg_width":{"unit":"%","size":100,"sizes":[]},"background_overlay_bg_width_tablet":{"unit":"px","size":"","sizes":[]},"background_overlay_bg_width_mobile":{"unit":"px","size":"","sizes":[]},"background_overlay_video_link":"","background_overlay_video_start":"","background_overlay_video_end":"","background_overlay_play_once":"","background_overlay_play_on_mobile":"","background_overlay_privacy_mode":"","background_overlay_video_fallback":{"url":"","id":"","size":""},"background_overlay_slideshow_gallery":[],"background_overlay_slideshow_loop":"yes","background_overlay_slideshow_slide_duration":5000,"background_overlay_slideshow_slide_transition":"fade","background_overlay_slideshow_transition_duration":500,"background_overlay_slideshow_background_size":"","background_overlay_slideshow_background_size_tablet":"","background_overlay_slideshow_background_size_mobile":"","background_overlay_slideshow_background_position":"","background_overlay_slideshow_background_position_tablet":"","background_overlay_slideshow_background_position_mobile":"","background_overlay_slideshow_lazyload":"","background_overlay_slideshow_ken_burns":"","background_overlay_slideshow_ken_burns_zoom_direction":"in","background_overlay_opacity":{"unit":"px","size":0.5,"sizes":[]},"background_overlay_opacity_tablet":{"unit":"px","size":"","sizes":[]},"background_overlay_opacity_mobile":{"unit":"px","size":"","sizes":[]},"css_filters_css_filter":"","css_filters_blur":{"unit":"px","size":0,"sizes":[]},"css_filters_brightness":{"unit":"px","size":100,"sizes":[]},"css_filters_contrast":{"unit":"px","size":100,"sizes":[]},"css_filters_saturate":{"unit":"px","size":100,"sizes":[]},"css_filters_hue":{"unit":"px","size":0,"sizes":[]},"overlay_blend_mode":"","background_overlay_hover_background":"","background_overlay_hover_color":"","background_overlay_hover_color_stop":{"unit":"%","size":0,"sizes":[]},"background_overlay_hover_color_stop_tablet":{"unit":"%"},"background_overlay_hover_color_stop_mobile":{"unit":"%"},"background_overlay_hover_color_b":"#f2295b","background_overlay_hover_color_b_stop":{"unit":"%","size":100,"sizes":[]},"background_overlay_hover_color_b_stop_tablet":{"unit":"%"},"background_overlay_hover_color_b_stop_mobile":{"unit":"%"},"background_overlay_hover_gradient_type":"linear","background_overlay_hover_gradient_angle":{"unit":"deg","size":180,"sizes":[]},"background_overlay_hover_gradient_angle_tablet":{"unit":"deg"},"background_overlay_hover_gradient_angle_mobile":{"unit":"deg"},"background_overlay_hover_gradient_position":"center center","background_overlay_hover_gradient_position_tablet":"","background_overlay_hover_gradient_position_mobile":"","background_overlay_hover_image":{"url":"","id":"","size":""},"background_overlay_hover_image_tablet":{"url":"","id":"","size":""},"background_overlay_hover_image_mobile":{"url":"","id":"","size":""},"background_overlay_hover_position":"","background_overlay_hover_position_tablet":"","background_overlay_hover_position_mobile":"","background_overlay_hover_xpos":{"unit":"px","size":0,"sizes":[]},"background_overlay_hover_xpos_tablet":{"unit":"px","size":0,"sizes":[]},"background_overlay_hover_xpos_mobile":{"unit":"px","size":0,"sizes":[]},"background_overlay_hover_ypos":{"unit":"px","size":0,"sizes":[]},"background_overlay_hover_ypos_tablet":{"unit":"px","size":0,"sizes":[]},"background_overlay_hover_ypos_mobile":{"unit":"px","size":0,"sizes":[]},"background_overlay_hover_attachment":"","background_overlay_hover_repeat":"","background_overlay_hover_repeat_tablet":"","background_overlay_hover_repeat_mobile":"","background_overlay_hover_size":"","background_overlay_hover_size_tablet":"","background_overlay_hover_size_mobile":"","background_overlay_hover_bg_width":{"unit":"%","size":100,"sizes":[]},"background_overlay_hover_bg_width_tablet":{"unit":"px","size":"","sizes":[]},"background_overlay_hover_bg_width_mobile":{"unit":"px","size":"","sizes":[]},"background_overlay_hover_video_link":"","background_overlay_hover_video_start":"","background_overlay_hover_video_end":"","background_overlay_hover_play_once":"","background_overlay_hover_play_on_mobile":"","background_overlay_hover_privacy_mode":"","background_overlay_hover_video_fallback":{"url":"","id":"","size":""},"background_overlay_hover_slideshow_gallery":[],"background_overlay_hover_slideshow_loop":"yes","background_overlay_hover_slideshow_slide_duration":5000,"background_overlay_hover_slideshow_slide_transition":"fade","background_overlay_hover_slideshow_transition_duration":500,"background_overlay_hover_slideshow_background_size":"","background_overlay_hover_slideshow_background_size_tablet":"","background_overlay_hover_slideshow_background_size_mobile":"","background_overlay_hover_slideshow_background_position":"","background_overlay_hover_slideshow_background_position_tablet":"","background_overlay_hover_slideshow_background_position_mobile":"","background_overlay_hover_slideshow_lazyload":"","background_overlay_hover_slideshow_ken_burns":"","background_overlay_hover_slideshow_ken_burns_zoom_direction":"in","background_overlay_hover_opacity":{"unit":"px","size":0.5,"sizes":[]},"background_overlay_hover_opacity_tablet":{"unit":"px","size":"","sizes":[]},"background_overlay_hover_opacity_mobile":{"unit":"px","size":"","sizes":[]},"css_filters_hover_css_filter":"","css_filters_hover_blur":{"unit":"px","size":0,"sizes":[]},"css_filters_hover_brightness":{"unit":"px","size":100,"sizes":[]},"css_filters_hover_contrast":{"unit":"px","size":100,"sizes":[]},"css_filters_hover_saturate":{"unit":"px","size":100,"sizes":[]},"css_filters_hover_hue":{"unit":"px","size":0,"sizes":[]},"background_overlay_hover_transition":{"unit":"px","size":0.3,"sizes":[]},"border_border":"","border_width":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"border_width_tablet":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"border_width_mobile":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"border_color":"","border_radius":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"border_radius_tablet":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"border_radius_mobile":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"box_shadow_box_shadow_type":"","box_shadow_box_shadow":{"horizontal":0,"vertical":0,"blur":10,"spread":0,"color":"rgba(0,0,0,0.5)"},"box_shadow_box_shadow_position":" ","border_hover_border":"","border_hover_width":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"border_hover_width_tablet":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"border_hover_width_mobile":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"border_hover_color":"","border_radius_hover":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"border_radius_hover_tablet":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"border_radius_hover_mobile":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"box_shadow_hover_box_shadow_type":"","box_shadow_hover_box_shadow":{"horizontal":0,"vertical":0,"blur":10,"spread":0,"color":"rgba(0,0,0,0.5)"},"box_shadow_hover_box_shadow_position":" ","border_hover_transition":{"unit":"px","size":0.3,"sizes":[]},"shape_divider_top":"","shape_divider_top_color":"","shape_divider_top_width":{"unit":"%","size":"","sizes":[]},"shape_divider_top_width_tablet":{"unit":"%","size":"","sizes":[]},"shape_divider_top_width_mobile":{"unit":"%","size":"","sizes":[]},"shape_divider_top_height":{"unit":"px","size":"","sizes":[]},"shape_divider_top_height_tablet":{"unit":"px","size":"","sizes":[]},"shape_divider_top_height_mobile":{"unit":"px","size":"","sizes":[]},"shape_divider_top_flip":"","shape_divider_top_negative":"","shape_divider_top_above_content":"","shape_divider_bottom":"","shape_divider_bottom_color":"","shape_divider_bottom_width":{"unit":"%","size":"","sizes":[]},"shape_divider_bottom_width_tablet":{"unit":"%","size":"","sizes":[]},"shape_divider_bottom_width_mobile":{"unit":"%","size":"","sizes":[]},"shape_divider_bottom_height":{"unit":"px","size":"","sizes":[]},"shape_divider_bottom_height_tablet":{"unit":"px","size":"","sizes":[]},"shape_divider_bottom_height_mobile":{"unit":"px","size":"","sizes":[]},"shape_divider_bottom_flip":"","shape_divider_bottom_negative":"","shape_divider_bottom_above_content":"","heading_color":"","color_text":"","color_link":"","color_link_hover":"","text_align":"","text_align_tablet":"","text_align_mobile":"","margin_tablet":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"margin_mobile":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"padding":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"padding_tablet":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"padding_mobile":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"z_index":"","z_index_tablet":"","z_index_mobile":"","_element_id":"","css_classes":"","eael_wrapper_link_switch":"","eael_wrapper_link":{"url":"","is_external":"","nofollow":"","custom_attributes":""},"eael_wrapper_link_disable_traditional":"","eael_liquid_glass_effect_switch":"","eael_liquid_glass_effect":"effect1","eael_liquid_glass_effect_bg_color_effect1":"#FFFFFF1F","eael_liquid_glass_effect_bg_color_effect2":"#FFFFFF1F","eael_liquid_glass_effect_backdrop_filter_effect1":{"unit":"px","size":24,"sizes":[]},"eael_liquid_glass_effect_backdrop_filter_effect2":{"unit":"px","size":20,"sizes":[]},"eael_liquid_glass_effect_brightness_effect2":{"unit":"px","size":1,"sizes":[]},"eael_liquid_glass_shadow_effect":"effect1","eael_liquid_glass_border_effect1_border":"solid","eael_liquid_glass_border_effect1_width":{"unit":"px","top":"1","right":"1","bottom":"1","left":"1","isLinked":false},"eael_liquid_glass_border_effect1_width_tablet":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"eael_liquid_glass_border_effect1_width_mobile":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"eael_liquid_glass_border_effect1_color":"#FFFFFF1F","eael_liquid_glass_border_effect2_border":"solid","eael_liquid_glass_border_effect2_width":{"unit":"px","top":"1","right":"1","bottom":"1","left":"1","isLinked":false},"eael_liquid_glass_border_effect2_width_tablet":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"eael_liquid_glass_border_effect2_width_mobile":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"eael_liquid_glass_border_effect2_color":"#FFFFFF1F","eael_liquid_glass_border_effect3_border":"solid","eael_liquid_glass_border_effect3_width":{"unit":"px","top":"1","right":"1","bottom":"1","left":"1","isLinked":false},"eael_liquid_glass_border_effect3_width_tablet":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"eael_liquid_glass_border_effect3_width_mobile":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"eael_liquid_glass_border_effect3_color":"#FFFFFF1F","eael_liquid_glass_border_effect4_border":"solid","eael_liquid_glass_border_effect4_width":{"unit":"px","top":"1","right":"1","bottom":"1","left":"1","isLinked":false},"eael_liquid_glass_border_effect4_width_tablet":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"eael_liquid_glass_border_effect4_width_mobile":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"eael_liquid_glass_border_effect4_color":"#AAAAAA1A","eael_liquid_glass_border_radius_effect1":{"unit":"px","top":24,"right":24,"bottom":24,"left":24,"isLinked":true},"eael_liquid_glass_border_radius_effect2":{"unit":"px","top":16,"right":16,"bottom":16,"left":16,"isLinked":true},"eael_liquid_glass_border_radius_effect3":{"unit":"px","top":8,"right":8,"bottom":8,"left":8,"isLinked":true},"eael_liquid_glass_border_radius_effect4":{"unit":"px","top":24,"right":24,"bottom":24,"left":24,"isLinked":true},"eael_liquid_glass_shadow_effect1_box_shadow_type":"yes","eael_liquid_glass_shadow_effect1_box_shadow":{"horizontal":0,"vertical":19,"blur":26,"spread":1,"color":"rgba(0,0,0,0.78)"},"eael_liquid_glass_shadow_effect1_box_shadow_position":" ","eael_liquid_glass_shadow_effect2_box_shadow_type":"yes","eael_liquid_glass_shadow_effect2_box_shadow":{"horizontal":0,"vertical":0,"blur":33,"spread":-2,"color":"#383C65"},"eael_liquid_glass_shadow_effect2_box_shadow_position":" ","eael_liquid_glass_shadow_effect3_box_shadow_type":"yes","eael_liquid_glass_shadow_effect3_box_shadow":{"horizontal":1,"vertical":1,"blur":10,"spread":5,"color":"rgba(255, 255, 255, 0.4)"},"eael_liquid_glass_shadow_effect3_box_shadow_position":" ","eael_liquid_glass_shadow_effect4_box_shadow_type":"yes","eael_liquid_glass_shadow_effect4_box_shadow":{"horizontal":0,"vertical":9,"blur":21,"spread":0,"color":"#00000040"},"eael_liquid_glass_shadow_effect4_box_shadow_position":" ","animation":"","animation_tablet":"","animation_mobile":"","animation_duration":"","animation_delay":"","reverse_order_tablet":"","reverse_order_mobile":"","hide_desktop":"","hide_tablet":"","hide_mobile":""},"defaultEditSettings":{"defaultEditRoute":"content"},"elements":[{"id":"09343d5","elType":"column","isInner":false,"isLocked":false,"settings":{"_column_size":100,"_inline_size":null,"_title":"","_inline_size_tablet":"","_inline_size_mobile":"","content_position":"","content_position_tablet":"","content_position_mobile":"","align":"","align_tablet":"","align_mobile":"","space_between_widgets":"","space_between_widgets_tablet":"","space_between_widgets_mobile":"","html_tag":"","background_background":"","background_color":"","background_color_stop":{"unit":"%","size":0,"sizes":[]},"background_color_stop_tablet":{"unit":"%"},"background_color_stop_mobile":{"unit":"%"},"background_color_b":"#f2295b","background_color_b_stop":{"unit":"%","size":100,"sizes":[]},"background_color_b_stop_tablet":{"unit":"%"},"background_color_b_stop_mobile":{"unit":"%"},"background_gradient_type":"linear","background_gradient_angle":{"unit":"deg","size":180,"sizes":[]},"background_gradient_angle_tablet":{"unit":"deg"},"background_gradient_angle_mobile":{"unit":"deg"},"background_gradient_position":"center center","background_gradient_position_tablet":"","background_gradient_position_mobile":"","background_image":{"url":"","id":"","size":""},"background_image_tablet":{"url":"","id":"","size":""},"background_image_mobile":{"url":"","id":"","size":""},"background_position":"","background_position_tablet":"","background_position_mobile":"","background_xpos":{"unit":"px","size":0,"sizes":[]},"background_xpos_tablet":{"unit":"px","size":0,"sizes":[]},"background_xpos_mobile":{"unit":"px","size":0,"sizes":[]},"background_ypos":{"unit":"px","size":0,"sizes":[]},"background_ypos_tablet":{"unit":"px","size":0,"sizes":[]},"background_ypos_mobile":{"unit":"px","size":0,"sizes":[]},"background_attachment":"","background_repeat":"","background_repeat_tablet":"","background_repeat_mobile":"","background_size":"","background_size_tablet":"","background_size_mobile":"","background_bg_width":{"unit":"%","size":100,"sizes":[]},"background_bg_width_tablet":{"unit":"px","size":"","sizes":[]},"background_bg_width_mobile":{"unit":"px","size":"","sizes":[]},"background_video_link":"","background_video_start":"","background_video_end":"","background_play_once":"","background_play_on_mobile":"","background_privacy_mode":"","background_video_fallback":{"url":"","id":"","size":""},"background_slideshow_gallery":[],"background_slideshow_loop":"yes","background_slideshow_slide_duration":5000,"background_slideshow_slide_transition":"fade","background_slideshow_transition_duration":500,"background_slideshow_background_size":"","background_slideshow_background_size_tablet":"","background_slideshow_background_size_mobile":"","background_slideshow_background_position":"","background_slideshow_background_position_tablet":"","background_slideshow_background_position_mobile":"","background_slideshow_lazyload":"","background_slideshow_ken_burns":"","background_slideshow_ken_burns_zoom_direction":"in","handle_slideshow_asset_loading":"","background_hover_background":"","background_hover_color":"","background_hover_color_stop":{"unit":"%","size":0,"sizes":[]},"background_hover_color_stop_tablet":{"unit":"%"},"background_hover_color_stop_mobile":{"unit":"%"},"background_hover_color_b":"#f2295b","background_hover_color_b_stop":{"unit":"%","size":100,"sizes":[]},"background_hover_color_b_stop_tablet":{"unit":"%"},"background_hover_color_b_stop_mobile":{"unit":"%"},"background_hover_gradient_type":"linear","background_hover_gradient_angle":{"unit":"deg","size":180,"sizes":[]},"background_hover_gradient_angle_tablet":{"unit":"deg"},"background_hover_gradient_angle_mobile":{"unit":"deg"},"background_hover_gradient_position":"center center","background_hover_gradient_position_tablet":"","background_hover_gradient_position_mobile":"","background_hover_image":{"url":"","id":"","size":""},"background_hover_image_tablet":{"url":"","id":"","size":""},"background_hover_image_mobile":{"url":"","id":"","size":""},"background_hover_position":"","background_hover_position_tablet":"","background_hover_position_mobile":"","background_hover_xpos":{"unit":"px","size":0,"sizes":[]},"background_hover_xpos_tablet":{"unit":"px","size":0,"sizes":[]},"background_hover_xpos_mobile":{"unit":"px","size":0,"sizes":[]},"background_hover_ypos":{"unit":"px","size":0,"sizes":[]},"background_hover_ypos_tablet":{"unit":"px","size":0,"sizes":[]},"background_hover_ypos_mobile":{"unit":"px","size":0,"sizes":[]},"background_hover_attachment":"","background_hover_repeat":"","background_hover_repeat_tablet":"","background_hover_repeat_mobile":"","background_hover_size":"","background_hover_size_tablet":"","background_hover_size_mobile":"","background_hover_bg_width":{"unit":"%","size":100,"sizes":[]},"background_hover_bg_width_tablet":{"unit":"px","size":"","sizes":[]},"background_hover_bg_width_mobile":{"unit":"px","size":"","sizes":[]},"background_hover_video_link":"","background_hover_video_start":"","background_hover_video_end":"","background_hover_play_once":"","background_hover_play_on_mobile":"","background_hover_privacy_mode":"","background_hover_video_fallback":{"url":"","id":"","size":""},"background_hover_slideshow_gallery":[],"background_hover_slideshow_loop":"yes","background_hover_slideshow_slide_duration":5000,"background_hover_slideshow_slide_transition":"fade","background_hover_slideshow_transition_duration":500,"background_hover_slideshow_background_size":"","background_hover_slideshow_background_size_tablet":"","background_hover_slideshow_background_size_mobile":"","background_hover_slideshow_background_position":"","background_hover_slideshow_background_position_tablet":"","background_hover_slideshow_background_position_mobile":"","background_hover_slideshow_lazyload":"","background_hover_slideshow_ken_burns":"","background_hover_slideshow_ken_burns_zoom_direction":"in","background_hover_transition":{"unit":"px","size":0.3,"sizes":[]},"background_overlay_background":"","background_overlay_color":"","background_overlay_color_stop":{"unit":"%","size":0,"sizes":[]},"background_overlay_color_stop_tablet":{"unit":"%"},"background_overlay_color_stop_mobile":{"unit":"%"},"background_overlay_color_b":"#f2295b","background_overlay_color_b_stop":{"unit":"%","size":100,"sizes":[]},"background_overlay_color_b_stop_tablet":{"unit":"%"},"background_overlay_color_b_stop_mobile":{"unit":"%"},"background_overlay_gradient_type":"linear","background_overlay_gradient_angle":{"unit":"deg","size":180,"sizes":[]},"background_overlay_gradient_angle_tablet":{"unit":"deg"},"background_overlay_gradient_angle_mobile":{"unit":"deg"},"background_overlay_gradient_position":"center center","background_overlay_gradient_position_tablet":"","background_overlay_gradient_position_mobile":"","background_overlay_image":{"url":"","id":"","size":""},"background_overlay_image_tablet":{"url":"","id":"","size":""},"background_overlay_image_mobile":{"url":"","id":"","size":""},"background_overlay_position":"","background_overlay_position_tablet":"","background_overlay_position_mobile":"","background_overlay_xpos":{"unit":"px","size":0,"sizes":[]},"background_overlay_xpos_tablet":{"unit":"px","size":0,"sizes":[]},"background_overlay_xpos_mobile":{"unit":"px","size":0,"sizes":[]},"background_overlay_ypos":{"unit":"px","size":0,"sizes":[]},"background_overlay_ypos_tablet":{"unit":"px","size":0,"sizes":[]},"background_overlay_ypos_mobile":{"unit":"px","size":0,"sizes":[]},"background_overlay_attachment":"","background_overlay_repeat":"","background_overlay_repeat_tablet":"","background_overlay_repeat_mobile":"","background_overlay_size":"","background_overlay_size_tablet":"","background_overlay_size_mobile":"","background_overlay_bg_width":{"unit":"%","size":100,"sizes":[]},"background_overlay_bg_width_tablet":{"unit":"px","size":"","sizes":[]},"background_overlay_bg_width_mobile":{"unit":"px","size":"","sizes":[]},"background_overlay_video_link":"","background_overlay_video_start":"","background_overlay_video_end":"","background_overlay_play_once":"","background_overlay_play_on_mobile":"","background_overlay_privacy_mode":"","background_overlay_video_fallback":{"url":"","id":"","size":""},"background_overlay_slideshow_gallery":[],"background_overlay_slideshow_loop":"yes","background_overlay_slideshow_slide_duration":5000,"background_overlay_slideshow_slide_transition":"fade","background_overlay_slideshow_transition_duration":500,"background_overlay_slideshow_background_size":"","background_overlay_slideshow_background_size_tablet":"","background_overlay_slideshow_background_size_mobile":"","background_overlay_slideshow_background_position":"","background_overlay_slideshow_background_position_tablet":"","background_overlay_slideshow_background_position_mobile":"","background_overlay_slideshow_lazyload":"","background_overlay_slideshow_ken_burns":"","background_overlay_slideshow_ken_burns_zoom_direction":"in","background_overlay_opacity":{"unit":"px","size":0.5,"sizes":[]},"background_overlay_opacity_tablet":{"unit":"px","size":"","sizes":[]},"background_overlay_opacity_mobile":{"unit":"px","size":"","sizes":[]},"css_filters_css_filter":"","css_filters_blur":{"unit":"px","size":0,"sizes":[]},"css_filters_brightness":{"unit":"px","size":100,"sizes":[]},"css_filters_contrast":{"unit":"px","size":100,"sizes":[]},"css_filters_saturate":{"unit":"px","size":100,"sizes":[]},"css_filters_hue":{"unit":"px","size":0,"sizes":[]},"overlay_blend_mode":"","background_overlay_hover_background":"","background_overlay_hover_color":"","background_overlay_hover_color_stop":{"unit":"%","size":0,"sizes":[]},"background_overlay_hover_color_stop_tablet":{"unit":"%"},"background_overlay_hover_color_stop_mobile":{"unit":"%"},"background_overlay_hover_color_b":"#f2295b","background_overlay_hover_color_b_stop":{"unit":"%","size":100,"sizes":[]},"background_overlay_hover_color_b_stop_tablet":{"unit":"%"},"background_overlay_hover_color_b_stop_mobile":{"unit":"%"},"background_overlay_hover_gradient_type":"linear","background_overlay_hover_gradient_angle":{"unit":"deg","size":180,"sizes":[]},"background_overlay_hover_gradient_angle_tablet":{"unit":"deg"},"background_overlay_hover_gradient_angle_mobile":{"unit":"deg"},"background_overlay_hover_gradient_position":"center center","background_overlay_hover_gradient_position_tablet":"","background_overlay_hover_gradient_position_mobile":"","background_overlay_hover_image":{"url":"","id":"","size":""},"background_overlay_hover_image_tablet":{"url":"","id":"","size":""},"background_overlay_hover_image_mobile":{"url":"","id":"","size":""},"background_overlay_hover_position":"","background_overlay_hover_position_tablet":"","background_overlay_hover_position_mobile":"","background_overlay_hover_xpos":{"unit":"px","size":0,"sizes":[]},"background_overlay_hover_xpos_tablet":{"unit":"px","size":0,"sizes":[]},"background_overlay_hover_xpos_mobile":{"unit":"px","size":0,"sizes":[]},"background_overlay_hover_ypos":{"unit":"px","size":0,"sizes":[]},"background_overlay_hover_ypos_tablet":{"unit":"px","size":0,"sizes":[]},"background_overlay_hover_ypos_mobile":{"unit":"px","size":0,"sizes":[]},"background_overlay_hover_attachment":"","background_overlay_hover_repeat":"","background_overlay_hover_repeat_tablet":"","background_overlay_hover_repeat_mobile":"","background_overlay_hover_size":"","background_overlay_hover_size_tablet":"","background_overlay_hover_size_mobile":"","background_overlay_hover_bg_width":{"unit":"%","size":100,"sizes":[]},"background_overlay_hover_bg_width_tablet":{"unit":"px","size":"","sizes":[]},"background_overlay_hover_bg_width_mobile":{"unit":"px","size":"","sizes":[]},"background_overlay_hover_video_link":"","background_overlay_hover_video_start":"","background_overlay_hover_video_end":"","background_overlay_hover_play_once":"","background_overlay_hover_play_on_mobile":"","background_overlay_hover_privacy_mode":"","background_overlay_hover_video_fallback":{"url":"","id":"","size":""},"background_overlay_hover_slideshow_gallery":[],"background_overlay_hover_slideshow_loop":"yes","background_overlay_hover_slideshow_slide_duration":5000,"background_overlay_hover_slideshow_slide_transition":"fade","background_overlay_hover_slideshow_transition_duration":500,"background_overlay_hover_slideshow_background_size":"","background_overlay_hover_slideshow_background_size_tablet":"","background_overlay_hover_slideshow_background_size_mobile":"","background_overlay_hover_slideshow_background_position":"","background_overlay_hover_slideshow_background_position_tablet":"","background_overlay_hover_slideshow_background_position_mobile":"","background_overlay_hover_slideshow_lazyload":"","background_overlay_hover_slideshow_ken_burns":"","background_overlay_hover_slideshow_ken_burns_zoom_direction":"in","background_overlay_hover_opacity":{"unit":"px","size":0.5,"sizes":[]},"background_overlay_hover_opacity_tablet":{"unit":"px","size":"","sizes":[]},"background_overlay_hover_opacity_mobile":{"unit":"px","size":"","sizes":[]},"css_filters_hover_css_filter":"","css_filters_hover_blur":{"unit":"px","size":0,"sizes":[]},"css_filters_hover_brightness":{"unit":"px","size":100,"sizes":[]},"css_filters_hover_contrast":{"unit":"px","size":100,"sizes":[]},"css_filters_hover_saturate":{"unit":"px","size":100,"sizes":[]},"css_filters_hover_hue":{"unit":"px","size":0,"sizes":[]},"background_overlay_hover_transition":{"unit":"px","size":0.3,"sizes":[]},"border_border":"","border_width":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"border_width_tablet":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"border_width_mobile":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"border_color":"","border_radius":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"border_radius_tablet":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"border_radius_mobile":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"box_shadow_box_shadow_type":"","box_shadow_box_shadow":{"horizontal":0,"vertical":0,"blur":10,"spread":0,"color":"rgba(0,0,0,0.5)"},"box_shadow_box_shadow_position":" ","border_hover_border":"","border_hover_width":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"border_hover_width_tablet":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"border_hover_width_mobile":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"border_hover_color":"","border_radius_hover":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"border_radius_hover_tablet":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"border_radius_hover_mobile":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"box_shadow_hover_box_shadow_type":"","box_shadow_hover_box_shadow":{"horizontal":0,"vertical":0,"blur":10,"spread":0,"color":"rgba(0,0,0,0.5)"},"box_shadow_hover_box_shadow_position":" ","border_hover_transition":{"unit":"px","size":0.3,"sizes":[]},"heading_color":"","color_text":"","color_link":"","color_link_hover":"","text_align":"","text_align_tablet":"","text_align_mobile":"","margin":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"margin_tablet":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"margin_mobile":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"padding":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"padding_tablet":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"padding_mobile":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"z_index":"","z_index_tablet":"","z_index_mobile":"","_element_id":"","css_classes":"","screen_sm":"","screen_sm_width":"","eael_wrapper_link_switch":"","eael_wrapper_link":{"url":"","is_external":"","nofollow":"","custom_attributes":""},"eael_wrapper_link_disable_traditional":"","eael_liquid_glass_effect_switch":"","eael_liquid_glass_effect":"effect1","eael_liquid_glass_effect_bg_color_effect1":"#FFFFFF1F","eael_liquid_glass_effect_bg_color_effect2":"#FFFFFF1F","eael_liquid_glass_effect_backdrop_filter_effect1":{"unit":"px","size":24,"sizes":[]},"eael_liquid_glass_effect_backdrop_filter_effect2":{"unit":"px","size":20,"sizes":[]},"eael_liquid_glass_effect_brightness_effect2":{"unit":"px","size":1,"sizes":[]},"eael_liquid_glass_shadow_effect":"effect1","eael_liquid_glass_border_effect1_border":"solid","eael_liquid_glass_border_effect1_width":{"unit":"px","top":"1","right":"1","bottom":"1","left":"1","isLinked":false},"eael_liquid_glass_border_effect1_width_tablet":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"eael_liquid_glass_border_effect1_width_mobile":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"eael_liquid_glass_border_effect1_color":"#FFFFFF1F","eael_liquid_glass_border_effect2_border":"solid","eael_liquid_glass_border_effect2_width":{"unit":"px","top":"1","right":"1","bottom":"1","left":"1","isLinked":false},"eael_liquid_glass_border_effect2_width_tablet":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"eael_liquid_glass_border_effect2_width_mobile":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"eael_liquid_glass_border_effect2_color":"#FFFFFF1F","eael_liquid_glass_border_effect3_border":"solid","eael_liquid_glass_border_effect3_width":{"unit":"px","top":"1","right":"1","bottom":"1","left":"1","isLinked":false},"eael_liquid_glass_border_effect3_width_tablet":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"eael_liquid_glass_border_effect3_width_mobile":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"eael_liquid_glass_border_effect3_color":"#FFFFFF1F","eael_liquid_glass_border_effect4_border":"solid","eael_liquid_glass_border_effect4_width":{"unit":"px","top":"1","right":"1","bottom":"1","left":"1","isLinked":false},"eael_liquid_glass_border_effect4_width_tablet":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"eael_liquid_glass_border_effect4_width_mobile":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"eael_liquid_glass_border_effect4_color":"#AAAAAA1A","eael_liquid_glass_border_radius_effect1":{"unit":"px","top":24,"right":24,"bottom":24,"left":24,"isLinked":true},"eael_liquid_glass_border_radius_effect2":{"unit":"px","top":16,"right":16,"bottom":16,"left":16,"isLinked":true},"eael_liquid_glass_border_radius_effect3":{"unit":"px","top":8,"right":8,"bottom":8,"left":8,"isLinked":true},"eael_liquid_glass_border_radius_effect4":{"unit":"px","top":24,"right":24,"bottom":24,"left":24,"isLinked":true},"eael_liquid_glass_shadow_effect1_box_shadow_type":"yes","eael_liquid_glass_shadow_effect1_box_shadow":{"horizontal":0,"vertical":19,"blur":26,"spread":1,"color":"rgba(0,0,0,0.78)"},"eael_liquid_glass_shadow_effect1_box_shadow_position":" ","eael_liquid_glass_shadow_effect2_box_shadow_type":"yes","eael_liquid_glass_shadow_effect2_box_shadow":{"horizontal":0,"vertical":0,"blur":33,"spread":-2,"color":"#383C65"},"eael_liquid_glass_shadow_effect2_box_shadow_position":" ","eael_liquid_glass_shadow_effect3_box_shadow_type":"yes","eael_liquid_glass_shadow_effect3_box_shadow":{"horizontal":1,"vertical":1,"blur":10,"spread":5,"color":"rgba(255, 255, 255, 0.4)"},"eael_liquid_glass_shadow_effect3_box_shadow_position":" ","eael_liquid_glass_shadow_effect4_box_shadow_type":"yes","eael_liquid_glass_shadow_effect4_box_shadow":{"horizontal":0,"vertical":9,"blur":21,"spread":0,"color":"#00000040"},"eael_liquid_glass_shadow_effect4_box_shadow_position":" ","animation":"","animation_tablet":"","animation_mobile":"","animation_duration":"","animation_delay":"","hide_desktop":"","hide_tablet":"","hide_mobile":""},"defaultEditSettings":{"defaultEditRoute":"content"},"elements":[{"id":"9874547","elType":"widget","isInner":false,"isLocked":false,"settings":{"image":{"url":"https://in-between-the-lines.com/wp-content/uploads/2025/10/ilyuza-mingazova-HaTIYO87qWQ-unsplash.jpg","id":7246,"size":"","alt":"Notebook and design workspace side by side, symbolising how words and design align to express a brand’s purpose and values.","source":"library"},"image_size":"large","image_custom_dimension":{"width":"","height":""},"caption_source":"none","caption":"","link_to":"none","link":{"url":"","is_external":"","nofollow":"","custom_attributes":""},"open_lightbox":"default","align":"","align_tablet":"","align_mobile":"","width":{"unit":"%","size":"","sizes":[]},"width_tablet":{"unit":"%","size":"","sizes":[]},"width_mobile":{"unit":"%","size":"","sizes":[]},"space":{"unit":"%","size":"","sizes":[]},"space_tablet":{"unit":"%","size":"","sizes":[]},"space_mobile":{"unit":"%","size":"","sizes":[]},"height":{"unit":"px","size":"","sizes":[]},"height_tablet":{"unit":"px","size":"","sizes":[]},"height_mobile":{"unit":"px","size":"","sizes":[]},"object-fit":"","object-fit_tablet":"","object-fit_mobile":"","object-position":"center center","object-position_tablet":"","object-position_mobile":"","opacity":{"unit":"px","size":"","sizes":[]},"css_filters_css_filter":"","css_filters_blur":{"unit":"px","size":0,"sizes":[]},"css_filters_brightness":{"unit":"px","size":100,"sizes":[]},"css_filters_contrast":{"unit":"px","size":100,"sizes":[]},"css_filters_saturate":{"unit":"px","size":100,"sizes":[]},"css_filters_hue":{"unit":"px","size":0,"sizes":[]},"opacity_hover":{"unit":"px","size":"","sizes":[]},"css_filters_hover_css_filter":"","css_filters_hover_blur":{"unit":"px","size":0,"sizes":[]},"css_filters_hover_brightness":{"unit":"px","size":100,"sizes":[]},"css_filters_hover_contrast":{"unit":"px","size":100,"sizes":[]},"css_filters_hover_saturate":{"unit":"px","size":100,"sizes":[]},"css_filters_hover_hue":{"unit":"px","size":0,"sizes":[]},"background_hover_transition":{"unit":"px","size":"","sizes":[]},"hover_animation":"","image_border_border":"","image_border_width":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"image_border_width_tablet":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"image_border_width_mobile":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"image_border_color":"","image_border_radius":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"image_border_radius_tablet":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"image_border_radius_mobile":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"image_box_shadow_box_shadow_type":"","image_box_shadow_box_shadow":{"horizontal":0,"vertical":0,"blur":10,"spread":0,"color":"rgba(0,0,0,0.5)"},"caption_align":"","caption_align_tablet":"","caption_align_mobile":"","text_color":"","caption_background_color":"","caption_typography_typography":"","caption_typography_font_family":"","caption_typography_font_size":{"unit":"px","size":"","sizes":[]},"caption_typography_font_size_tablet":{"unit":"px","size":"","sizes":[]},"caption_typography_font_size_mobile":{"unit":"px","size":"","sizes":[]},"caption_typography_font_weight":"","caption_typography_text_transform":"","caption_typography_font_style":"","caption_typography_text_decoration":"","caption_typography_line_height":{"unit":"px","size":"","sizes":[]},"caption_typography_line_height_tablet":{"unit":"em","size":"","sizes":[]},"caption_typography_line_height_mobile":{"unit":"em","size":"","sizes":[]},"caption_typography_letter_spacing":{"unit":"px","size":"","sizes":[]},"caption_typography_letter_spacing_tablet":{"unit":"px","size":"","sizes":[]},"caption_typography_letter_spacing_mobile":{"unit":"px","size":"","sizes":[]},"caption_typography_word_spacing":{"unit":"px","size":"","sizes":[]},"caption_typography_word_spacing_tablet":{"unit":"em","size":"","sizes":[]},"caption_typography_word_spacing_mobile":{"unit":"em","size":"","sizes":[]},"caption_text_shadow_text_shadow_type":"","caption_text_shadow_text_shadow":{"horizontal":0,"vertical":0,"blur":10,"color":"rgba(0,0,0,0.3)"},"caption_space":{"unit":"px","size":"","sizes":[]},"caption_space_tablet":{"unit":"px","size":"","sizes":[]},"caption_space_mobile":{"unit":"px","size":"","sizes":[]},"_title":"","_margin":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"_margin_tablet":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"_margin_mobile":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"_padding":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"_padding_tablet":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"_padding_mobile":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"_element_width":"","_element_width_tablet":"","_element_width_mobile":"","_element_custom_width":{"unit":"%","size":"","sizes":[]},"_element_custom_width_tablet":{"unit":"px","size":"","sizes":[]},"_element_custom_width_mobile":{"unit":"px","size":"","sizes":[]},"_grid_column":"","_grid_column_tablet":"","_grid_column_mobile":"","_grid_column_custom":"","_grid_column_custom_tablet":"","_grid_column_custom_mobile":"","_grid_row":"","_grid_row_tablet":"","_grid_row_mobile":"","_grid_row_custom":"","_grid_row_custom_tablet":"","_grid_row_custom_mobile":"","_element_vertical_align":"","_element_vertical_align_tablet":"","_element_vertical_align_mobile":"","_position":"","_offset_orientation_h":"start","_offset_x":{"unit":"px","size":0,"sizes":[]},"_offset_x_tablet":{"unit":"px","size":"","sizes":[]},"_offset_x_mobile":{"unit":"px","size":"","sizes":[]},"_offset_x_end":{"unit":"px","size":0,"sizes":[]},"_offset_x_end_tablet":{"unit":"px","size":"","sizes":[]},"_offset_x_end_mobile":{"unit":"px","size":"","sizes":[]},"_offset_orientation_v":"start","_offset_y":{"unit":"px","size":0,"sizes":[]},"_offset_y_tablet":{"unit":"px","size":"","sizes":[]},"_offset_y_mobile":{"unit":"px","size":"","sizes":[]},"_offset_y_end":{"unit":"px","size":0,"sizes":[]},"_offset_y_end_tablet":{"unit":"px","size":"","sizes":[]},"_offset_y_end_mobile":{"unit":"px","size":"","sizes":[]},"_z_index":"","_z_index_tablet":"","_z_index_mobile":"","_element_id":"","_css_classes":"","_element_cache":"","eael_wrapper_link_switch":"","eael_wrapper_link":{"url":"","is_external":"","nofollow":"","custom_attributes":""},"eael_wrapper_link_disable_traditional":"","eael_hover_effect_switch":"","eael_hover_effect_enable_live_changes":"","eael_hover_effect_opacity_popover":"","eael_hover_effect_opacity":{"unit":"px","size":0.8,"sizes":[]},"eael_hover_effect_filter_popover":"","eael_hover_effect_blur_is_on":"","eael_hover_effect_blur":{"unit":"px","size":1,"sizes":[]},"eael_hover_effect_contrast_is_on":"","eael_hover_effect_contrast":{"unit":"px","size":80,"sizes":[]},"eael_hover_effect_grayscale_is_on":"","eael_hover_effect_grayscal":{"unit":"px","size":40,"sizes":[]},"eael_hover_effect_invert_is_on":"","eael_hover_effect_invert":{"unit":"px","size":70,"sizes":[]},"eael_hover_effect_saturate_is_on":"","eael_hover_effect_saturate":{"unit":"px","size":50,"sizes":[]},"eael_hover_effect_sepia_is_on":"","eael_hover_effect_sepia":{"unit":"px","size":50,"sizes":[]},"eael_hover_effect_offset_popover":"","eael_hover_effect_offset_left":{"unit":"px","size":5,"sizes":[]},"eael_hover_effect_offset_left_tablet":{"unit":"px","size":"","sizes":[]},"eael_hover_effect_offset_left_mobile":{"unit":"px","size":"","sizes":[]},"eael_hover_effect_offset_top":{"unit":"px","size":5,"sizes":[]},"eael_hover_effect_offset_top_tablet":{"unit":"px","size":"","sizes":[]},"eael_hover_effect_offset_top_mobile":{"unit":"px","size":"","sizes":[]},"eael_hover_effect_transform_popover":"","eael_hover_effect_rotate_is_on":"","eael_hover_effect_transform_rotatex":{"unit":"px","size":0,"sizes":[]},"eael_hover_effect_transform_rotatex_tablet":{"unit":"px","size":"","sizes":[]},"eael_hover_effect_transform_rotatex_mobile":{"unit":"px","size":"","sizes":[]},"eael_hover_effect_transform_rotatey":{"unit":"px","size":0,"sizes":[]},"eael_hover_effect_transform_rotatey_tablet":{"unit":"px","size":"","sizes":[]},"eael_hover_effect_transform_rotatey_mobile":{"unit":"px","size":"","sizes":[]},"eael_hover_effect_transform_rotatez":{"unit":"px","size":5,"sizes":[]},"eael_hover_effect_transform_rotatez_tablet":{"unit":"px","size":"","sizes":[]},"eael_hover_effect_transform_rotatez_mobile":{"unit":"px","size":"","sizes":[]},"eael_hover_effect_scale_is_on":"","eael_hover_effect_transform_scalex":{"unit":"px","size":0.9,"sizes":[]},"eael_hover_effect_transform_scalex_tablet":{"unit":"px","size":"","sizes":[]},"eael_hover_effect_transform_scalex_mobile":{"unit":"px","size":"","sizes":[]},"eael_hover_effect_transform_scaley":{"unit":"px","size":0.9,"sizes":[]},"eael_hover_effect_transform_scaley_tablet":{"unit":"px","size":"","sizes":[]},"eael_hover_effect_transform_scaley_mobile":{"unit":"px","size":"","sizes":[]},"eael_hover_effect_skew_is_on":"","eael_hover_effect_transform_skewx":{"unit":"px","size":5,"sizes":[]},"eael_hover_effect_transform_skewx_tablet":{"unit":"px","size":"","sizes":[]},"eael_hover_effect_transform_skewx_mobile":{"unit":"px","size":"","sizes":[]},"eael_hover_effect_transform_skewy":{"unit":"px","size":5,"sizes":[]},"eael_hover_effect_transform_skewy_tablet":{"unit":"px","size":"","sizes":[]},"eael_hover_effect_transform_skewy_mobile":{"unit":"px","size":"","sizes":[]},"eael_hover_effect_general_settings_duration":{"unit":"px","size":1000,"sizes":[]},"eael_hover_effect_general_settings_delay":{"unit":"px","size":"","sizes":[]},"eael_hover_effect_general_settings_easing":"ease","eael_hover_effect_opacity_popover_hover":"","eael_hover_effect_opacity_hover":{"unit":"px","size":1,"sizes":[]},"eael_hover_effect_filter_hover_popover":"","eael_hover_effect_blur_hover_is_on":"","eael_hover_effect_blur_hover":{"unit":"px","size":0,"sizes":[]},"eael_hover_effect_contrast_hover_is_on":"","eael_hover_effect_contrast_hover":{"unit":"%","size":100,"sizes":[]},"eael_hover_effect_grayscale_hover_is_on":"","eael_hover_effect_grayscal_hover":{"unit":"%","size":0,"sizes":[]},"eael_hover_effect_invert_hover_is_on":"","eael_hover_effect_invert_hover":{"unit":"%","size":0,"sizes":[]},"eael_hover_effect_saturate_hover_is_on":"","eael_hover_effect_saturate_hover":{"unit":"%","size":100,"sizes":[]},"eael_hover_effect_sepia_hover_is_on":"","eael_hover_effect_sepia_hover":{"unit":"px","size":1,"sizes":[]},"eael_hover_effect_offset_hover_popover":"","eael_hover_effect_offset_hover_left":{"unit":"px","size":0,"sizes":[]},"eael_hover_effect_offset_hover_left_tablet":{"unit":"px","size":"","sizes":[]},"eael_hover_effect_offset_hover_left_mobile":{"unit":"px","size":"","sizes":[]},"eael_hover_effect_offset_hover_top":{"unit":"px","size":0,"sizes":[]},"eael_hover_effect_offset_hover_top_tablet":{"unit":"px","size":"","sizes":[]},"eael_hover_effect_offset_hover_top_mobile":{"unit":"px","size":"","sizes":[]},"eael_hover_effect_transform_hover_popover":"","eael_hover_effect_rotate_hover_is_on":"","eael_hover_effect_transform_hover_rotatex":{"unit":"px","size":0,"sizes":[]},"eael_hover_effect_transform_hover_rotatex_tablet":{"unit":"px","size":"","sizes":[]},"eael_hover_effect_transform_hover_rotatex_mobile":{"unit":"px","size":"","sizes":[]},"eael_hover_effect_transform_hover_rotatey":{"unit":"px","size":0,"sizes":[]},"eael_hover_effect_transform_hover_rotatey_tablet":{"unit":"px","size":"","sizes":[]},"eael_hover_effect_transform_hover_rotatey_mobile":{"unit":"px","size":"","sizes":[]},"eael_hover_effect_transform_hover_rotatez":{"unit":"px","size":0,"sizes":[]},"eael_hover_effect_transform_hover_rotatez_tablet":{"unit":"px","size":"","sizes":[]},"eael_hover_effect_transform_hover_rotatez_mobile":{"unit":"px","size":"","sizes":[]},"eael_hover_effect_scale_hover_is_on":"","eael_hover_effect_transform_hover_scalex":{"unit":"px","size":1,"sizes":[]},"eael_hover_effect_transform_hover_scalex_tablet":{"unit":"px","size":"","sizes":[]},"eael_hover_effect_transform_hover_scalex_mobile":{"unit":"px","size":"","sizes":[]},"eael_hover_effect_transform_hover_scaley":{"unit":"px","size":0,"sizes":[]},"eael_hover_effect_transform_hover_scaley_tablet":{"unit":"px","size":"","sizes":[]},"eael_hover_effect_transform_hover_scaley_mobile":{"unit":"px","size":"","sizes":[]},"eael_hover_effect_skew_hover_is_on":"","eael_hover_effect_transform_hover_skewx":{"unit":"px","size":0,"sizes":[]},"eael_hover_effect_transform_hover_skewx_tablet":{"unit":"px","size":"","sizes":[]},"eael_hover_effect_transform_hover_skewx_mobile":{"unit":"px","size":"","sizes":[]},"eael_hover_effect_transform_hover_skewy":{"unit":"px","size":0,"sizes":[]},"eael_hover_effect_transform_hover_skewy_tablet":{"unit":"px","size":"","sizes":[]},"eael_hover_effect_transform_hover_skewy_mobile":{"unit":"px","size":"","sizes":[]},"eael_hover_effect_general_settings_hover_duration":{"unit":"px","size":1000,"sizes":[]},"eael_hover_effect_general_settings_hover_delay":{"unit":"px","size":"","sizes":[]},"eael_hover_effect_general_settings_hover_easing":"ease","eael_hover_effect_hover_tilt":"","eael_liquid_glass_effect_switch":"","eael_liquid_glass_effect":"effect1","eael_liquid_glass_effect_bg_color_effect1":"#FFFFFF1F","eael_liquid_glass_effect_bg_color_effect2":"#FFFFFF1F","eael_liquid_glass_effect_backdrop_filter_effect1":{"unit":"px","size":24,"sizes":[]},"eael_liquid_glass_effect_backdrop_filter_effect2":{"unit":"px","size":20,"sizes":[]},"eael_liquid_glass_effect_brightness_effect2":{"unit":"px","size":1,"sizes":[]},"eael_liquid_glass_shadow_effect":"effect1","eael_liquid_glass_border_effect1_border":"solid","eael_liquid_glass_border_effect1_width":{"unit":"px","top":"1","right":"1","bottom":"1","left":"1","isLinked":false},"eael_liquid_glass_border_effect1_width_tablet":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"eael_liquid_glass_border_effect1_width_mobile":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"eael_liquid_glass_border_effect1_color":"#FFFFFF1F","eael_liquid_glass_border_effect2_border":"solid","eael_liquid_glass_border_effect2_width":{"unit":"px","top":"1","right":"1","bottom":"1","left":"1","isLinked":false},"eael_liquid_glass_border_effect2_width_tablet":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"eael_liquid_glass_border_effect2_width_mobile":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"eael_liquid_glass_border_effect2_color":"#FFFFFF1F","eael_liquid_glass_border_effect3_border":"solid","eael_liquid_glass_border_effect3_width":{"unit":"px","top":"1","right":"1","bottom":"1","left":"1","isLinked":false},"eael_liquid_glass_border_effect3_width_tablet":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"eael_liquid_glass_border_effect3_width_mobile":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"eael_liquid_glass_border_effect3_color":"#FFFFFF1F","eael_liquid_glass_border_effect4_border":"solid","eael_liquid_glass_border_effect4_width":{"unit":"px","top":"1","right":"1","bottom":"1","left":"1","isLinked":false},"eael_liquid_glass_border_effect4_width_tablet":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"eael_liquid_glass_border_effect4_width_mobile":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"eael_liquid_glass_border_effect4_color":"#AAAAAA1A","eael_liquid_glass_border_radius_effect1":{"unit":"px","top":24,"right":24,"bottom":24,"left":24,"isLinked":true},"eael_liquid_glass_border_radius_effect2":{"unit":"px","top":16,"right":16,"bottom":16,"left":16,"isLinked":true},"eael_liquid_glass_border_radius_effect3":{"unit":"px","top":8,"right":8,"bottom":8,"left":8,"isLinked":true},"eael_liquid_glass_border_radius_effect4":{"unit":"px","top":24,"right":24,"bottom":24,"left":24,"isLinked":true},"eael_liquid_glass_shadow_effect1_box_shadow_type":"yes","eael_liquid_glass_shadow_effect1_box_shadow":{"horizontal":0,"vertical":19,"blur":26,"spread":1,"color":"rgba(0,0,0,0.78)"},"eael_liquid_glass_shadow_effect1_box_shadow_position":" ","eael_liquid_glass_shadow_effect2_box_shadow_type":"yes","eael_liquid_glass_shadow_effect2_box_shadow":{"horizontal":0,"vertical":0,"blur":33,"spread":-2,"color":"#383C65"},"eael_liquid_glass_shadow_effect2_box_shadow_position":" ","eael_liquid_glass_shadow_effect3_box_shadow_type":"yes","eael_liquid_glass_shadow_effect3_box_shadow":{"horizontal":1,"vertical":1,"blur":10,"spread":5,"color":"rgba(255, 255, 255, 0.4)"},"eael_liquid_glass_shadow_effect3_box_shadow_position":" ","eael_liquid_glass_shadow_effect4_box_shadow_type":"yes","eael_liquid_glass_shadow_effect4_box_shadow":{"horizontal":0,"vertical":9,"blur":21,"spread":0,"color":"#00000040"},"eael_liquid_glass_shadow_effect4_box_shadow_position":" ","_animation":"","_animation_tablet":"","_animation_mobile":"","animation_duration":"","_animation_delay":"","_transform_rotate_popover":"","_transform_rotateZ_effect":{"unit":"px","size":"","sizes":[]},"_transform_rotateZ_effect_tablet":{"unit":"deg","size":"","sizes":[]},"_transform_rotateZ_effect_mobile":{"unit":"deg","size":"","sizes":[]},"_transform_rotate_3d":"","_transform_rotateX_effect":{"unit":"px","size":"","sizes":[]},"_transform_rotateX_effect_tablet":{"unit":"deg","size":"","sizes":[]},"_transform_rotateX_effect_mobile":{"unit":"deg","size":"","sizes":[]},"_transform_rotateY_effect":{"unit":"px","size":"","sizes":[]},"_transform_rotateY_effect_tablet":{"unit":"deg","size":"","sizes":[]},"_transform_rotateY_effect_mobile":{"unit":"deg","size":"","sizes":[]},"_transform_perspective_effect":{"unit":"px","size":"","sizes":[]},"_transform_perspective_effect_tablet":{"unit":"px","size":"","sizes":[]},"_transform_perspective_effect_mobile":{"unit":"px","size":"","sizes":[]},"_transform_translate_popover":"","_transform_translateX_effect":{"unit":"px","size":"","sizes":[]},"_transform_translateX_effect_tablet":{"unit":"px","size":"","sizes":[]},"_transform_translateX_effect_mobile":{"unit":"px","size":"","sizes":[]},"_transform_translateY_effect":{"unit":"px","size":"","sizes":[]},"_transform_translateY_effect_tablet":{"unit":"px","size":"","sizes":[]},"_transform_translateY_effect_mobile":{"unit":"px","size":"","sizes":[]},"_transform_scale_popover":"","_transform_keep_proportions":"yes","_transform_scale_effect":{"unit":"px","size":"","sizes":[]},"_transform_scale_effect_tablet":{"unit":"px","size":"","sizes":[]},"_transform_scale_effect_mobile":{"unit":"px","size":"","sizes":[]},"_transform_scaleX_effect":{"unit":"px","size":"","sizes":[]},"_transform_scaleX_effect_tablet":{"unit":"px","size":"","sizes":[]},"_transform_scaleX_effect_mobile":{"unit":"px","size":"","sizes":[]},"_transform_scaleY_effect":{"unit":"px","size":"","sizes":[]},"_transform_scaleY_effect_tablet":{"unit":"px","size":"","sizes":[]},"_transform_scaleY_effect_mobile":{"unit":"px","size":"","sizes":[]},"_transform_skew_popover":"","_transform_skewX_effect":{"unit":"px","size":"","sizes":[]},"_transform_skewX_effect_tablet":{"unit":"deg","size":"","sizes":[]},"_transform_skewX_effect_mobile":{"unit":"deg","size":"","sizes":[]},"_transform_skewY_effect":{"unit":"px","size":"","sizes":[]},"_transform_skewY_effect_tablet":{"unit":"deg","size":"","sizes":[]},"_transform_skewY_effect_mobile":{"unit":"deg","size":"","sizes":[]},"_transform_flipX_effect":"","_transform_flipY_effect":"","_transform_rotate_popover_hover":"","_transform_rotateZ_effect_hover":{"unit":"px","size":"","sizes":[]},"_transform_rotateZ_effect_hover_tablet":{"unit":"deg","size":"","sizes":[]},"_transform_rotateZ_effect_hover_mobile":{"unit":"deg","size":"","sizes":[]},"_transform_rotate_3d_hover":"","_transform_rotateX_effect_hover":{"unit":"px","size":"","sizes":[]},"_transform_rotateX_effect_hover_tablet":{"unit":"deg","size":"","sizes":[]},"_transform_rotateX_effect_hover_mobile":{"unit":"deg","size":"","sizes":[]},"_transform_rotateY_effect_hover":{"unit":"px","size":"","sizes":[]},"_transform_rotateY_effect_hover_tablet":{"unit":"deg","size":"","sizes":[]},"_transform_rotateY_effect_hover_mobile":{"unit":"deg","size":"","sizes":[]},"_transform_perspective_effect_hover":{"unit":"px","size":"","sizes":[]},"_transform_perspective_effect_hover_tablet":{"unit":"px","size":"","sizes":[]},"_transform_perspective_effect_hover_mobile":{"unit":"px","size":"","sizes":[]},"_transform_translate_popover_hover":"","_transform_translateX_effect_hover":{"unit":"px","size":"","sizes":[]},"_transform_translateX_effect_hover_tablet":{"unit":"px","size":"","sizes":[]},"_transform_translateX_effect_hover_mobile":{"unit":"px","size":"","sizes":[]},"_transform_translateY_effect_hover":{"unit":"px","size":"","sizes":[]},"_transform_translateY_effect_hover_tablet":{"unit":"px","size":"","sizes":[]},"_transform_translateY_effect_hover_mobile":{"unit":"px","size":"","sizes":[]},"_transform_scale_popover_hover":"","_transform_keep_proportions_hover":"yes","_transform_scale_effect_hover":{"unit":"px","size":"","sizes":[]},"_transform_scale_effect_hover_tablet":{"unit":"px","size":"","sizes":[]},"_transform_scale_effect_hover_mobile":{"unit":"px","size":"","sizes":[]},"_transform_scaleX_effect_hover":{"unit":"px","size":"","sizes":[]},"_transform_scaleX_effect_hover_tablet":{"unit":"px","size":"","sizes":[]},"_transform_scaleX_effect_hover_mobile":{"unit":"px","size":"","sizes":[]},"_transform_scaleY_effect_hover":{"unit":"px","size":"","sizes":[]},"_transform_scaleY_effect_hover_tablet":{"unit":"px","size":"","sizes":[]},"_transform_scaleY_effect_hover_mobile":{"unit":"px","size":"","sizes":[]},"_transform_skew_popover_hover":"","_transform_skewX_effect_hover":{"unit":"px","size":"","sizes":[]},"_transform_skewX_effect_hover_tablet":{"unit":"deg","size":"","sizes":[]},"_transform_skewX_effect_hover_mobile":{"unit":"deg","size":"","sizes":[]},"_transform_skewY_effect_hover":{"unit":"px","size":"","sizes":[]},"_transform_skewY_effect_hover_tablet":{"unit":"deg","size":"","sizes":[]},"_transform_skewY_effect_hover_mobile":{"unit":"deg","size":"","sizes":[]},"_transform_flipX_effect_hover":"","_transform_flipY_effect_hover":"","_transform_transition_hover":{"unit":"px","size":"","sizes":[]},"motion_fx_transform_x_anchor_point":"","motion_fx_transform_x_anchor_point_tablet":"","motion_fx_transform_x_anchor_point_mobile":"","motion_fx_transform_y_anchor_point":"","motion_fx_transform_y_anchor_point_tablet":"","motion_fx_transform_y_anchor_point_mobile":"","_background_background":"","_background_color":"","_background_color_stop":{"unit":"%","size":0,"sizes":[]},"_background_color_stop_tablet":{"unit":"%"},"_background_color_stop_mobile":{"unit":"%"},"_background_color_b":"#f2295b","_background_color_b_stop":{"unit":"%","size":100,"sizes":[]},"_background_color_b_stop_tablet":{"unit":"%"},"_background_color_b_stop_mobile":{"unit":"%"},"_background_gradient_type":"linear","_background_gradient_angle":{"unit":"deg","size":180,"sizes":[]},"_background_gradient_angle_tablet":{"unit":"deg"},"_background_gradient_angle_mobile":{"unit":"deg"},"_background_gradient_position":"center center","_background_gradient_position_tablet":"","_background_gradient_position_mobile":"","_background_image":{"url":"","id":"","size":""},"_background_image_tablet":{"url":"","id":"","size":""},"_background_image_mobile":{"url":"","id":"","size":""},"_background_position":"","_background_position_tablet":"","_background_position_mobile":"","_background_xpos":{"unit":"px","size":0,"sizes":[]},"_background_xpos_tablet":{"unit":"px","size":0,"sizes":[]},"_background_xpos_mobile":{"unit":"px","size":0,"sizes":[]},"_background_ypos":{"unit":"px","size":0,"sizes":[]},"_background_ypos_tablet":{"unit":"px","size":0,"sizes":[]},"_background_ypos_mobile":{"unit":"px","size":0,"sizes":[]},"_background_attachment":"","_background_repeat":"","_background_repeat_tablet":"","_background_repeat_mobile":"","_background_size":"","_background_size_tablet":"","_background_size_mobile":"","_background_bg_width":{"unit":"%","size":100,"sizes":[]},"_background_bg_width_tablet":{"unit":"px","size":"","sizes":[]},"_background_bg_width_mobile":{"unit":"px","size":"","sizes":[]},"_background_video_link":"","_background_video_start":"","_background_video_end":"","_background_play_once":"","_background_play_on_mobile":"","_background_privacy_mode":"","_background_video_fallback":{"url":"","id":"","size":""},"_background_slideshow_gallery":[],"_background_slideshow_loop":"yes","_background_slideshow_slide_duration":5000,"_background_slideshow_slide_transition":"fade","_background_slideshow_transition_duration":500,"_background_slideshow_background_size":"","_background_slideshow_background_size_tablet":"","_background_slideshow_background_size_mobile":"","_background_slideshow_background_position":"","_background_slideshow_background_position_tablet":"","_background_slideshow_background_position_mobile":"","_background_slideshow_lazyload":"","_background_slideshow_ken_burns":"","_background_slideshow_ken_burns_zoom_direction":"in","_background_hover_background":"","_background_hover_color":"","_background_hover_color_stop":{"unit":"%","size":0,"sizes":[]},"_background_hover_color_stop_tablet":{"unit":"%"},"_background_hover_color_stop_mobile":{"unit":"%"},"_background_hover_color_b":"#f2295b","_background_hover_color_b_stop":{"unit":"%","size":100,"sizes":[]},"_background_hover_color_b_stop_tablet":{"unit":"%"},"_background_hover_color_b_stop_mobile":{"unit":"%"},"_background_hover_gradient_type":"linear","_background_hover_gradient_angle":{"unit":"deg","size":180,"sizes":[]},"_background_hover_gradient_angle_tablet":{"unit":"deg"},"_background_hover_gradient_angle_mobile":{"unit":"deg"},"_background_hover_gradient_position":"center center","_background_hover_gradient_position_tablet":"","_background_hover_gradient_position_mobile":"","_background_hover_image":{"url":"","id":"","size":""},"_background_hover_image_tablet":{"url":"","id":"","size":""},"_background_hover_image_mobile":{"url":"","id":"","size":""},"_background_hover_position":"","_background_hover_position_tablet":"","_background_hover_position_mobile":"","_background_hover_xpos":{"unit":"px","size":0,"sizes":[]},"_background_hover_xpos_tablet":{"unit":"px","size":0,"sizes":[]},"_background_hover_xpos_mobile":{"unit":"px","size":0,"sizes":[]},"_background_hover_ypos":{"unit":"px","size":0,"sizes":[]},"_background_hover_ypos_tablet":{"unit":"px","size":0,"sizes":[]},"_background_hover_ypos_mobile":{"unit":"px","size":0,"sizes":[]},"_background_hover_attachment":"","_background_hover_repeat":"","_background_hover_repeat_tablet":"","_background_hover_repeat_mobile":"","_background_hover_size":"","_background_hover_size_tablet":"","_background_hover_size_mobile":"","_background_hover_bg_width":{"unit":"%","size":100,"sizes":[]},"_background_hover_bg_width_tablet":{"unit":"px","size":"","sizes":[]},"_background_hover_bg_width_mobile":{"unit":"px","size":"","sizes":[]},"_background_hover_video_link":"","_background_hover_video_start":"","_background_hover_video_end":"","_background_hover_play_once":"","_background_hover_play_on_mobile":"","_background_hover_privacy_mode":"","_background_hover_video_fallback":{"url":"","id":"","size":""},"_background_hover_slideshow_gallery":[],"_background_hover_slideshow_loop":"yes","_background_hover_slideshow_slide_duration":5000,"_background_hover_slideshow_slide_transition":"fade","_background_hover_slideshow_transition_duration":500,"_background_hover_slideshow_background_size":"","_background_hover_slideshow_background_size_tablet":"","_background_hover_slideshow_background_size_mobile":"","_background_hover_slideshow_background_position":"","_background_hover_slideshow_background_position_tablet":"","_background_hover_slideshow_background_position_mobile":"","_background_hover_slideshow_lazyload":"","_background_hover_slideshow_ken_burns":"","_background_hover_slideshow_ken_burns_zoom_direction":"in","_background_hover_transition":{"unit":"px","size":"","sizes":[]},"_border_border":"","_border_width":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"_border_width_tablet":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"_border_width_mobile":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"_border_color":"","_border_radius":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"_border_radius_tablet":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"_border_radius_mobile":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"_box_shadow_box_shadow_type":"","_box_shadow_box_shadow":{"horizontal":0,"vertical":0,"blur":10,"spread":0,"color":"rgba(0,0,0,0.5)"},"_box_shadow_box_shadow_position":" ","_border_hover_border":"","_border_hover_width":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"_border_hover_width_tablet":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"_border_hover_width_mobile":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"_border_hover_color":"","_border_radius_hover":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"_border_radius_hover_tablet":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"_border_radius_hover_mobile":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"_box_shadow_hover_box_shadow_type":"","_box_shadow_hover_box_shadow":{"horizontal":0,"vertical":0,"blur":10,"spread":0,"color":"rgba(0,0,0,0.5)"},"_box_shadow_hover_box_shadow_position":" ","_border_hover_transition":{"unit":"px","size":"","sizes":[]},"_mask_switch":"","_mask_shape":"circle","_mask_image":{"url":"","id":"","size":""},"_mask_image_tablet":{"url":"","id":"","size":""},"_mask_image_mobile":{"url":"","id":"","size":""},"_mask_size":"contain","_mask_size_tablet":"","_mask_size_mobile":"","_mask_size_scale":{"unit":"%","size":100,"sizes":[]},"_mask_size_scale_tablet":{"unit":"px","size":"","sizes":[]},"_mask_size_scale_mobile":{"unit":"px","size":"","sizes":[]},"_mask_position":"center center","_mask_position_tablet":"","_mask_position_mobile":"","_mask_position_x":{"unit":"%","size":0,"sizes":[]},"_mask_position_x_tablet":{"unit":"px","size":"","sizes":[]},"_mask_position_x_mobile":{"unit":"px","size":"","sizes":[]},"_mask_position_y":{"unit":"%","size":0,"sizes":[]},"_mask_position_y_tablet":{"unit":"px","size":"","sizes":[]},"_mask_position_y_mobile":{"unit":"px","size":"","sizes":[]},"_mask_repeat":"no-repeat","_mask_repeat_tablet":"","_mask_repeat_mobile":"","hide_desktop":"","hide_tablet":"","hide_mobile":""},"defaultEditSettings":{"defaultEditRoute":"content"},"elements":[],"widgetType":"image","htmlCache":"\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t","editSettings":{"defaultEditRoute":"content"}}],"editSettings":{"defaultEditRoute":"layout"},"htmlCache":null}],"editSettings":{"defaultEditRoute":"layout"},"htmlCache":null}]}](https://i0.wp.com/in-between-the-lines.com/wp-content/uploads/2025/10/alexandra-fuller-aNvszT3CL0s-unsplash.jpg?fit=640%2C427&ssl=1)
What These Five Books Taught Me About Freedom, Purpose, and Staying Grounded in Business Discover my favorite reads for this month and find grounding resources...
Read More
Why Every Purpose-Driven Brand Needs a Manifesto (and How Words and Design Bring It to Life) Discover how words and design work together to make...
Read More
Why Your Team Is the First Audience for Your Brand’s Purpose Discover how your brand manifesto helps your team live your purpose every day. ...
Read More
EcoBite💚 Biodegradable, Compostable, or Recyclable? Clear Up the Confusion in Your Copy Not all eco-terms are created equal, and here’s how to use them responsibly...
Read More
EcoBite💚What Greenwashing Really Means (And Why It Matters) What Greenwashing Really Means (And Why It Matters) Green is now trendy – but not everything...
Read More
Scaling Fast? Here’s What Starts Breaking in Your DTC Brand...
As brands grow, messaging rarely breaks all at once. It starts with small disconnects between ads, product pages, emails, customer support, and the experience customers actually receive.
This deep dive explores where those gaps appear, why they matter, and how growing brands can create a more consistent customer journey—without losing clarity, trust, or momentum.
Bridging Strategy and Execution
Every article in RE:Connected begins with a real question, challenge, or observation from the ecommerce world. If you're facing similar challenges in your business, explore how we can work together to create clearer messaging, stronger customer journeys, and more consistent customer experiences.
VIEW SERVICES
If you’re new here, these articles are a good place to begin.
They introduce the core ideas behind RE:Connected: how messaging, customer journeys, customer experience, and market expansion work together to shape customer trust and business growth.
Recommended reading:
→ Scaling Fast? Here’s What Starts Breaking in Your DTC Brand Messaging
→ Why Your Team Is Your First Audience for Your Brand’s Purpose
→ Why Every Purpose-Driven Brand Needs a Manifesto
I’ve always been fascinated by what happens between a brand’s intention and a customer’s experience.
Sometimes the gap is created by messaging. Sometimes by expectations, delivery, support, or the countless small moments that shape how people perceive a business.
Through my work at In Between the Lines and through RE:Connected, I explore those moments and help brands create customer experiences that feel more consistent, more trustworthy, and more human.
Practical observations, deep dives, and thoughtful perspectives on messaging, customer journeys, customer experience, and growth across European ecommerce.
No growth hacks. No recycled trends. Just insights you can apply to build stronger customer experiences and more consistent brands.
