How to Create a Vision Board for
Product Description Copywriting

Learn how to use a vision board to create inspiring product descriptions

Photo by Juliana Malta on Unsplash

Photo by Juliana Malta on Unsplash

You and your team might be ready to put out there on the market all your amazing new products and you want your audience to have a full picture on how their wonderful features would bring them the benefits they are looking for. You want to have a clear picture of all the aspects of your products so you can find the best product strategy for what you have to offer to your customers.

This is where the vision board steps in. You might have heard of vision boards before and if you are anything like me the first thing that comes to mind when thinking about a vision board is a cork board filled with photos. Well, keep that thought in mind because I’m going to show you how you can expand on that mental image of classic vision board and bring it closer to your ecommerce needs.

First things first…

What is a vision board? And why do you need it?

A vision board is a collage of images and motivational words, key concepts and ideas that keep you focused on your goals, dreams and make it easier for you to see the big picture and plan every step to fulfil them. Why do you need it? See it this way: if there’s a way that you could always visualize your goals and keep your eyes on the ball at all times, so to speak, the vision board is definitely a way to go. It can help you gain clarity, maintain focus on your goals and give you a clear understanding of what you want and the ways to get there.

What are the benefits of using a vision board?

There are many benefits of using a vision board but if I were to choose one that makes me use this method both professionally and personally, I would say “motivation” is the winning word. It keeps me focused on my goals and dreams even and especially on those days when the clouds seem darker than usual. It’s a reminder to keep going and find creative ways to fulfill goals, projects, and personal aspirations. What can you expect from using a vision board? Increased focus, productivity, motivation, and determination to accomplish that one thing you’re working on. I could also add clarity, creativity, and overall well-being. You can create a vision board for pretty much anything you are dealing with in your life from personal dreams to professional goals. You will see below how you can apply this method to product description copywriting and you can use the enclosed template to apply it to your own projects.

How to create a vision board in product description copywriting?

There are several categories you can include in your product description vision board that will help you better define and your product and present it to your customers in the best way possible. Let’s go through all these categories and feel free to add more, should you consider it’s necessary.

  1. Product name
  2. Product purpose
  3. Product benefits
  4. Product features
  5. Product benefits
  6. Best 5 sensory adjectives to describe the product
  7. How does this product fit in overall goals?

Now that we went through all these categories, you might ask yourself how does this product description vision board looks like exactly. Don’t worry, I’ve got you covered on this part too and I created for you a free downloadable Vision Board for Product Copywriting that can help you get started and create your first vision board for product description copywriting. You are welcome to use it as a template as it is or customize it according to your business’s needs.

This is an image of how the vision board could look like.

I want my FREE Vision Board for Product Description Copywriting

What online tools can help you create a stunning Vision Board?

Creating a vision board in Canva is a step forward from the traditional cut-outs, glue, and corkboard. But if you are feeling crafty, by all means, go the traditional way and enjoy putting all the elements together. Making your vision board easy to share with your team, Canva is a user-friendly tool that due to its lively images and useful elements and in-app tools will help enhance images to increase the visual perception of your goals. You can create an inspiring, min-clearing collage combining images and text that will bring clarity to your goals.

Another great online tool is PickMonkey. It brings loads of templates, photos, filters and effects, and everything you might need to create a beautiful and clear vision board. It has cloud storage and can be used across devices. And just in case you need an extra option, there is Dreamitalive, a wonderful way to creating a vision board by combining beautiful photos and inspiring quotes. There are definitely more online solutions and you can choose the one that suits your needs best.

After going through what a vision board is and how you can apply it to product description copywriting, you can use all this to structure and create inspiring product descriptions that will help convert your website visitors into customers.

Do you need more help writing your product descriptions? Check the availability for a FREE consultation here and let’s add a creative sparkle to your product descriptions and product landing pages.


Out of passion for words and languages... You can find me translating, proofreading or copywriting marketing and communication materials for fast-growing eComm businesses in English, French, Italian and Romanian. When not in front of my computer I'm following my passion for good books or my affinity for painting.

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