I know how much love you’ve poured into your products, but getting that across in words?
That’s the tricky part.
Which features do you highlight? How do you explain the benefits without sounding like everyone else? And how do you keep your voice consistent across product pages, emails, and landing pages?
The truth is, a couple of photos and three bullet points won’t do justice to all the care you’ve put in.
What you really need are product descriptions that sound human, landing pages that actually convert, and newsletters that feel more like a conversation than a sales pitch.
That’s where I come in to make your copy clear, authentic, and aligned with the purpose behind your brand.
MEET THE TEAM
Iustina Ikert
CEO & Senior Creative Copywriter
(for all things copywriting, copyediting, translation & strategy)
iustinaikert@in-between-the-lines.com
Ernst Ikert
Managing Director
(for all things contracts, invoicing,
operations & performance)
Yes, it's a family business 🌟
Getting to know
your copywriter better...
A translator and copywriter at heart and by training, I turned my side hustle into a full-time language business in 2017. Since then, I’ve partnered with founders and brands to craft copy that’s clear, ethical, and built for growth.
I’m the founder and copywriter behind In Between the Lines Copy Studio, where I help purpose-driven and sustainable e-commerce brands write copy that’s clear, ethical, and built for growth.
From sparkling product pages to fresh newsletters, I love creating words that connect and I also support brands with translation, proofreading, and editing to keep every detail accurate and trustworthy.
I believe that great content comes
from within as a direct expression of
our experiences, passion and hard
work. Like every art work, great
content inspires, nourishes our souls
and minds and transforms us through
beautifully crafted words.
It’s a leading force to action.
Raised in a multicultural environment, I learned early that words shape connection. At In Between the Lines, I use my multilingual, communication, and marketing skills to help purpose-driven e-commerce founders share their stories with clarity, empathy, and impact so their brands can grow with integrity.
With a Master’s in PR and Communication and a background in languages, I built In Between the Lines on clarity, ethics, and responsibility. Today, I use that foundation to help purpose-driven e-commerce founders find the right words to connect with their customers and grow with integrity.
I believe in continuous learning. From marketing, SEO, AI tools, and ecommerce sustainability to translation, localisation, and brand messaging, I invest in ongoing courses and training.
This allows me to bring founders and purpose-driven e-commerce brands the most up-to-date skills and strategies, always applied with clarity, ethics, and impact at the core.
What to expect while working together?
Here’s how it works:
First connection → Once you book a call or reach out via email, we’ll set up either a quick 15-minute intro chat or a 30-minute discovery call. This is where we get to know each other and see if we’re the right fit.
Your input → After the call, I’ll share a few short documents for you to fill in. These give me the details I need to shape copy that feels true to your brand.
Project plan → With your input in hand, you’ll receive a clear proposal with project scope, timeline, and pricing. Once we agree, we’re ready to bring your brand voice to life.
Very professional and great services!
I like to keep my clients close to the process: no radio silence here. Throughout our project, I’ll check in regularly with you, either through quick calls or directly on Slack, depending on what feels easiest for you.
This way, you’ll always know where we are, what’s coming next, and you’ll have space to share feedback or ideas in real time.
When your copy is ready (fresh and steaming hot 
), you’ll get the first draft to review. And if you’d like to adjust a few details, you’ll have two rounds of edits included, so the final version feels perfectly aligned with your brand voice and your ecommerce goals.
Ready to Get CLEAR with your copy?
Learn how you can get clear and honest copy for your purpose-driven brand
Book A Call