How to Create a Vision Board for Product Description Copywriting Learn how to use a vision board to create inspiring product descriptions Photo by Juliana Malta on Unsplash You and your team might be ready to put out there on...

I’m going to go through the five most common ecommerce copywriting mistakes that I see around all the time and that you can easily avoid so you create more inspired, clear and efficient online content.

Sometimes writing comes hard. Sometimes the smooth flow of my thoughts is so uneven and my clarity so clouded that I can’t even write a sentence. Deciding what to write is even harder and staying focus is a dread. Writer’s...

Don’t Be Mrs. Unavailable  or  Mr. Unreachable There is nothing more frustrating than waiting for an answer to your proposal or a reply to your email and not getting any. Complete silence. Not an “I’ll be getting back to you...

5 Must-have Product Content Categories to Boost Your Conversion Rate Here Photo by Francesca Grima on Unsplash  You might think that your customers’ main purchase criteria are price and delivery (best price on the market and quickest delivery). Those count...

14 Easy eComm Content Marketing Ideas to Boost your Sales Photo by Vale Zmeykov on Unsplash Every online business aims to build the best eComm content marketing strategy to increase traffic and boost sales. Whether you are selling furniture, cosmetics,...

Happy International Day of Happiness! Celebrated for the first time on March 20, 2013, the International Day of Happiness recognizes the importance of happiness and well-being of people worldwide. As this year’s theme is Happier Together, I wish all of...

WISHING YOU ALL A BEAUTIFUL, ENERGETIC AND FULFILLING SPRING!

The benefits of having your company’s content in multiple languages are many. We will focus here on the top ones just to outline the most important reasons of going multilingual with your content. Before revealing them though, it is crucial...

10 TRICKS TO DEAL WITH A SLOW MONTH …OR MORE Photo by Cristian Escobar on Unsplash We’ve all been there. We have all seen the dark side of busy and fruitful working days. We know that just as some engaging...