Photo by Sincerely Media on Unsplash Many of us writers – dare I say most of us? – have looked up the spelling of the same word at least a couple of times over the years, just to double-check if...

Why do your customers abandon their online shopping carts? (And what can you do to reduce it) Discover the benefits of writing an effective abandoned cart email sequence Designed by Iustina Ikert (Canva) One of the most comfortable ways of...

Mind Mapping for Five-Star Product Descriptions Optimize your product description copywriting process using mind mapping   Photo by Firmbee.com on Unsplash Do you know the feeling when you have so much to say about your new products but you have...

How to Create a Vision Board for Product Description Copywriting Learn how to use a vision board to create inspiring product descriptions Photo by Juliana Malta on Unsplash You and your team might be ready to put out there on...

I’m going to go through the five most common ecommerce copywriting mistakes that I see around all the time and that you can easily avoid so you create more inspired, clear and efficient online content.

Sometimes writing comes hard. Sometimes the smooth flow of my thoughts is so uneven and my clarity so clouded that I can’t even write a sentence. Deciding what to write is even harder and staying focus is a dread. Writer’s...

Don’t Be Mrs. Unavailable  or  Mr. Unreachable There is nothing more frustrating than waiting for an answer to your proposal or a reply to your email and not getting any. Complete silence. Not an “I’ll be getting back to you...

5 Must-have Product Content Categories to Boost Your Conversion Rate Here Photo by Francesca Grima on Unsplash  You might think that your customers’ main purchase criteria are price and delivery (best price on the market and quickest delivery). Those count...

14 Easy eComm Content Marketing Ideas to Boost your Sales Photo by Vale Zmeykov on Unsplash Every online business aims to build the best eComm content marketing strategy to increase traffic and boost sales. Whether you are selling furniture, cosmetics,...

Happy International Day of Happiness! Celebrated for the first time on March 20, 2013, the International Day of Happiness recognizes the importance of happiness and well-being of people worldwide. As this year’s theme is Happier Together, I wish all of...