EcoBite💚 Biodegradable, Compostable, or Recyclable? Clear Up the Confusion in Your Copy Not all eco-terms are created equal, and here’s how to use them responsibly and clearly in your brand messaging. You’ve seen it everywhere: biodegradable mailers, compostable coffee…
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What Greenwashing Really Means (And Why It Matters)
EcoBite💚What Greenwashing Really Means (And Why It Matters) What Greenwashing Really Means (And Why It Matters) Green is now trendy – but not everything labelled eco-friendly, carbon neutral, or garnished with a green logo is trustworthy. You may have…
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How to Communicate Your Sustainability Efforts Without Greenwashing: Build Your Eco-Conscious Brand Messaging
How to Communicate Your Sustainability Efforts Without Greenwashing:Build Your Eco-Conscious Brand Messaging Learn how to share your green story clearly (no overpromises or underdeliveries) With consumers still being wary about the accuracy of brands in communicating their sustainability efforts and…
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5 Weighty Reasons to Start Your Copywriting Business Today
5 Weighty Reasons to Start Your Copywriting Business Today Take the first steps on your creative journey to financial freedom and work flexibility Should you take the leap, or should you stay put? Should you give up a steady…
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For the Love of Books: 3 Inspiring Stories to Fuel Creativity and Wellbeing
For the Love of Books: 3 inspiring books to fuel creativity and wellbeing Discover my favorite April reads and why I found them uplifting. How many times have you read a novel, an article or just saw an ad…
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What Is A Style Sheet (and why do you need it)?
Photo by Sincerely Media on Unsplash Many of us writers – dare I say most of us? – have looked up the spelling of the same word at least a couple of times over the years, just to double-check if…
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Why do your customers abandon their online shopping carts? (And what can you do to reduce it)
Why do your customers abandon their online shopping carts? (And what can you do to reduce it) Discover the benefits of writing an effective abandoned cart email sequence Designed by Iustina Ikert (Canva) One of the most comfortable ways…
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Mind Mapping for Five-Star Product Descriptions
Mind Mapping for Five-Star Product Descriptions Optimize your product description copywriting process using mind mapping Photo by Firmbee.com on Unsplash Do you know the feeling when you have so much to say about your new products but you have…
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How to Create a Vision Board for Product Description Copywriting
How to Create a Vision Board for Product Description Copywriting Learn how to use a vision board to create inspiring product descriptions Photo by Juliana Malta on Unsplash You and your team might be ready to put out there on…
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5 Common Mistakes to Avoid in Ecommerce Copywriting
I’m going to go through the five most common ecommerce copywriting mistakes that I see around all the time and that you can easily avoid so you create more inspired, clear and efficient online content.
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