Why Every Purpose-Driven Brand Needs a Manifesto (and How Words and Design Bring It to Life) Discover how words and design work together to make...
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I believe that great content comes
from within as a direct expression of
our experiences, passion, and hard work.
Like every artwork, great
content inspires, nourishes our souls
and minds and transforms us through
beautifully crafted words.
is a collection of both extensive blog posts – CLEAR CopyReads – short, snackable posts you can read over coffee – we will call them CLEAR CopyClips – that help demystify marketing, sustainability, and purpose-driven language, and show you how to make your copy feel clear, human, and relatable.
Why Every Purpose-Driven Brand Needs a Manifesto (and How Words and Design Bring It to Life) Discover how words and design work together to make...
Read MoreWhat These Five Books Taught Me About Freedom, Purpose, and Staying Grounded in Business Discover my favorite reads for this month and find grounding resources for your purpose-driven business This month,...
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Get into an in-depth analysis of your writing and remove the purposeless content
What These Five Books Taught Me About Freedom, Purpose, and Staying Grounded in Business Discover my favorite reads for this month and find grounding resources for your purpose-driven business This month, while working on expanding one of my core services,...
Why Every Purpose-Driven Brand Needs a Manifesto (and How Words and Design Bring It to Life) Discover how words and design work together to make your brand’s beliefs visible and real. Too many founders stop at crafting their mission statement...
Why Your Team Is the First Audience for Your Brand’s Purpose Discover how your brand manifesto helps your team live your purpose every day. As a founder and business owner, you’ve done the work. You’ve built a business with...
EcoBite💚 Biodegradable, Compostable, or Recyclable? Clear Up the Confusion in Your Copy Not all eco-terms are created equal, and here’s how to use them responsibly and clearly in your brand messaging. You’ve seen it everywhere: biodegradable mailers, compostable coffee...
EcoBite💚What Greenwashing Really Means (And Why It Matters) What Greenwashing Really Means (And Why It Matters) Green is now trendy – but not everything labelled eco-friendly, carbon neutral, or garnished with a green logo is trustworthy. You may have...
How to Communicate Your Sustainability Efforts Without Greenwashing:Build Your Eco-Conscious Brand Messaging Learn how to share your green story clearly (no overpromises or underdeliveries) With consumers still being wary about the accuracy of brands in communicating their sustainability efforts and...
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