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Why do your customers abandon their online shopping carts? (And what can you do to reduce it)

Why do your customers abandon their online shopping carts? (And what can you do to reduce it)

Posted on March 3, 2022 by Iusti Ikert

Why do your customers abandon their online shopping carts? (And what can you do to reduce it) Discover the benefits of writing an effective abandoned cart email sequence Designed by Iustina Ikert (Canva)   One of the most comfortable ways…

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How to Create a Vision Board for Product Description Copywriting

How to Create a Vision Board for Product Description Copywriting

Posted on September 9, 2021 by Iusti Ikert

How to Create a Vision Board for Product Description Copywriting Learn how to use a vision board to create inspiring product descriptions Photo by Juliana Malta on Unsplash You and your team might be ready to put out there on…

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5 Common Mistakes to Avoid in Ecommerce Copywriting

5 Common Mistakes to Avoid in Ecommerce Copywriting

Posted on July 12, 2021 by Iusti Ikert

I’m going to go through the five most common ecommerce copywriting mistakes that I see around all the time and that you can easily avoid so you create more inspired, clear and efficient online content.

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5 Must-Have Product Content Categories to Boost Your Conversion Rate

5 Must-Have Product Content Categories to Boost Your Conversion Rate

Posted on October 17, 2019 by Iusti Ikert

5 Must-have Product Content Categories to Boost Your Conversion Rate Here Photo by Francesca Grima on Unsplash  You might think that your customers’ main purchase criteria are price and delivery (best price on the market and quickest delivery). Those count…

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14 EASY ECOMM CONTENT MARKETING IDEAS TO BOOST YOUR SALES

14 EASY ECOMM CONTENT MARKETING IDEAS TO BOOST YOUR SALES

Posted on October 7, 2019 by Iusti Ikert

14 Easy eComm Content Marketing Ideas to Boost your Sales Photo by Vale Zmeykov on Unsplash Every online business aims to build the best eComm content marketing strategy to increase traffic and boost sales. Whether you are selling furniture, cosmetics,…

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TOP BENEFITS OF GOING  MULTILINGUAL WITH YOUR CONTENT

TOP BENEFITS OF GOING MULTILINGUAL WITH YOUR CONTENT

Posted on February 22, 2019 by Iusti Ikert

The benefits of having your company’s content in multiple languages are many. We will focus here on the top ones just to outline the most important reasons of going multilingual with your content. Before revealing them though, it is crucial…

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                              Iustina Ikert

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Iusti Ikert

💚 Messaging, customer journeys & customer experience

🔍 Connecting the dots between brand promise and customer reality

📍 Based in Prague, serving ecommerce brands across Europe

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